Role Description Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a practical and effective system that ensures the achievement of sales targets, improves lead quality, and accelerates decision-making during the early stages of real estate projects. Scope of Work & Responsibilities - Lead and manage the marketing team (content, paid advertising, and digital campaigns). - Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others), including performance analysis and optimization to improve Return on Ad Spend (ROAS). - Manage and guide the sales team, establishing daily and weekly follow-up mechanisms. - Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow. - Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently. - Analyze the customer journey, identify gaps in marketing and sales processes, and address them promptly. - Improve lead quality and reduce advertising waste. - Prepare clear, periodic reports for senior management, including recommendations and required decisions. - Work intensively during the initial phases to establish strong foundations for the marketing and sales systems. Qualifications - Minimum of 10 years of experience in real estate marketing and sales. - Proven experience in managing marketing and sales teams. - Strong knowledge and hands-on experience with CRM systems. - Direct experience in paid advertising and data analysis. - Hands-on, operational mindset with the ability to intervene quickly and improve performance. - Deep understanding of the residential and investment real estate market.

• Translate content between English and your native language while preserving cultural nuance and clarity. • Edit and refine language content for accuracy, tone, and contextual relevance across digital platforms. • Apply current language standards, usage trends, and best practices to all deliverables. • Evaluate and provide structured feedback to improve language model quality. • Collaborate with Production and cross-functional teams to localize content for your language-speaking markets. • Support content development, localization, and quality assurance for digital tools and applications. • If transcreation is required, the text should be creatively adapted beyond the source to ensure it reads naturally in the target language.

Role Description An exciting early-stage digital healthcare business preparing for launch in the UK is looking for a highly entrepreneurial and hands-on Head of Marketing to join their team. This is a unique opportunity to take full ownership of the marketing function from day one, working directly with the founders to build and execute the entire go-to-market strategy. As the sole marketing hire, you will be responsible for creating a scalable customer acquisition and retention engine across: - Paid media - Organic growth - Brand - Website optimisation - Customer lifecycle marketing This role is ideal for a commercially minded marketer who enjoys both strategic planning and hands-on execution, thrives in a startup environment, and is excited by the challenge of building a brand from the ground up. Responsibilities - Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth. - Build and manage paid media campaigns across Meta, Google, and other relevant digital channels. - Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth. - Create and optimise customer acquisition funnels, landing pages, and website conversion journeys. - Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities. - Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning. - Manage marketing budgets and allocate spend effectively to maximise ROI. - Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value. - Ensure all marketing activities comply with relevant industry regulations and platform advertising policies. - Leverage AI tools and automation where appropriate to improve efficiency and reduce costs. - Coordinate and manage external freelancers, agencies, or contractors when specialist support is required. - Stay up to date with industry trends, competitor activity, and emerging marketing technologies. Qualifications - 3+ years of experience in a full-funnel digital marketing role with end-to-end ownership of marketing outcomes. - Proven ability to execute across multiple channels, including paid social, paid search, SEO, content, analytics, and website optimisation. - Experience building and scaling customer acquisition strategies for D2C, e-commerce, healthcare, wellness, telehealth, or similarly regulated industries. - Strong understanding of Meta and Google advertising platforms and their compliance requirements. - Demonstrated ability to develop marketing strategy while remaining hands-on with execution. - Experience working in startup, scale-up, or high-growth environments with limited resources. - Strong analytical skills and confidence using data to drive decision-making and campaign optimisation. - Excellent understanding of web analytics, conversion tracking, and marketing performance reporting. - Strong brand and creative instincts, with the ability to provide direction and feedback on design, messaging, and user experience. - Comfortable working independently, prioritising effectively, and managing multiple projects simultaneously. - Proactive, self-motivated, and highly accountable with a strong sense of ownership. - Experience using AI-powered marketing tools and automation platforms is highly desirable. - Previous experience marketing within regulated industries such as healthcare, pharmaceuticals, telehealth, financial services, or similar environments is highly advantageous.

Role Description Estamos em busca de um(a) Coordenador(a) de Redes Sociais e Conteúdo para liderar a estratégia de conteúdo e presença digital da marca, garantindo consistência na comunicação, fortalecimento do posicionamento e crescimento sustentável dos canais sociais. Essa pessoa terá um papel estratégico na criação de iniciativas que aumentem o engajamento do público, ampliem o alcance da marca e contribuam para os objetivos de negócio da companhia. Também será responsável por identificar, testar e implementar novas tecnologias e ferramentas baseadas em Inteligência Artificial, ajudando a tornar a operação de conteúdo mais ágil, eficiente, inovadora e orientada por dados. - Desenvolver, coordenar e implementar a estratégia de redes sociais e conteúdo, alinhada aos objetivos de marca e de negócio. - Liderar o planejamento editorial e garantir a execução do calendário de conteúdo para diferentes plataformas, como Instagram, Facebook, LinkedIn, TikTok, YouTube e outros canais relevantes para a marca. - Coordenar a criação, revisão e publicação de conteúdos relevantes e engajadores, assegurando consistência da marca, adequação ao público-alvo e aderência às melhores práticas de cada canal. - Monitorar tendências de mercado, comportamento do consumidor e inovações no ambiente digital, identificando oportunidades para otimizar a presença da marca nas redes sociais. - Coordenar e orientar o trabalho de analistas, especialistas, agências, influenciadores, creators e demais parceiros envolvidos na operação de redes sociais e conteúdo. - Desenvolver estratégias com influenciadores, creators e iniciativas de conteúdo gerado por usuários, ampliando o alcance, a autenticidade e a relevância da marca. - Planejar, acompanhar e otimizar campanhas pagas de social media em parceria com as equipes responsáveis, contribuindo para o alcance das metas estabelecidas. - Testar novas ferramentas e recursos de Inteligência Artificial aplicados ao marketing digital, avaliando seu impacto em produtividade, performance e eficiência operacional. - Definir, acompanhar e reportar os principais indicadores de desempenho das iniciativas de redes sociais e conteúdo, transformando dados em insights e recomendações para otimização contínua. - Trabalhar em parceria com times como Branding, Performance, Relações Públicas, Trade Marketing e Produto, garantindo integração das iniciativas e consistência das mensagens. - Gerenciar cronogramas, prioridades e orçamento destinado às iniciativas de conteúdo e redes sociais. Qualifications - Fit com a cultura Pearson. - Ensino superior completo em Marketing, Comunicação, Publicidade e Propaganda, Jornalismo ou áreas correlatas. - Experiência sólida em gestão de redes sociais e estratégia de conteúdo, preferencialmente em empresas de médio ou grande porte ou em agências. - Experiência com gestão de projetos e relacionamento com agências, fornecedores, influenciadores e stakeholders internos. - Experiência com gestão de pequenos times e agências, garantindo alinhamento, qualidade das entregas e cumprimento de prazos. - Conhecimento aprofundado das principais plataformas de redes sociais, suas funcionalidades, tendências e melhores práticas. - Excelente comunicação escrita e verbal, com forte capacidade de storytelling e adaptação da linguagem para diferentes públicos e canais. - Perfil analítico, com capacidade de interpretar dados e transformá-los em insights acionáveis. - Organização, capacidade de priorização e habilidade para gerenciar múltiplos projetos simultaneamente. - Proatividade, criatividade e visão estratégica para propor iniciativas inovadoras que fortaleçam a presença digital da marca. Benefits - Home office. - Auxílio home office. - Assistência médica. - Assistência odontológica. - Assistência ao bem-estar dos colaboradores. - Programa de Apoio à saúde mental. - Seguro de vida. - Vale-refeição. - Convênio farmácia Univers. - Convênio SESC. - Wellhub (antigo Gympass). - Desconto em nossas franquias de idiomas. - Desconto em livros de ensino de idiomas. - Acesso a plataformas de treinamento e desenvolvimento Pearson. - Auxílio-creche. - Birthday off. - AIP (Annual Incentive Plan). - Licença maternidade e paternidade estendidas – para as mamães 6 meses e para os papais 1 mês.