• Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews • Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand • Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation • Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth • Translate every winning test into a scaled implementation and a documented learning in the Growth playbook • Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously • Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level • Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation • Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation • Set and track weekly and monthly CVR benchmarks by channel and audience segment • Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone • Track and report the FOCM impact of all major experiments with clear attribution • Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing • Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting • Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning • Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative • Push back on shiny object syndrome with data

Role Description The Course Conversion Specialist is responsible for providing courseware conversion support. - Provide courseware conversion support, as required. - Convert existing online training learning asset files from one authoring tool (Composica) to another (Lectora) in order to sustain the Warfighting Acquisition University online training portfolio. - Identify and report deficiencies to the team lead in converted online training learning assets for future maintenance efforts, as required. - Conduct data gathering and reporting to monitor and communicate progress, timeliness, and efficacy of the conversion process. - Other duties as assigned. Qualifications - Bachelor’s Degree required. - Experience may be used in lieu of education requirements. - Must have 3+ years of experience with: - Conducting courseware conversions. - Composica. - Lectora. - Must be a US citizen. - Background check required. - Successfully pass background and drug screening. Requirements - Experience with Section 508 accessibility standards with regard to online training (preferred). - Experience conducting quality assurance using customer-established requirements (preferred). - Ability to meet minimum security clearance requirements. - Ability to follow prescribed processes to complete learning asset conversion and document processes and outcomes for each learning asset. - Exceptional written and verbal communication skills that include the ability to interact with a wide variety of key stakeholders to ensure timely responses for all communications and deliverables across all projects. - Strong understanding of adult learning theory. - Superb planning, coordination, and organizational skills. - Results-driven with a positive attitude and a high degree of initiative and responsiveness. - Ability to multitask, meet tight deadlines, and attend to details while staying focused on key priorities and management. - Ability to work nights, weekends, and holidays as required. - Ability to travel up to 10%. Benefits - Broad range of benefits offered to team members. - Positive and supportive culture that encourages team members to do their best work every day. - Well-being programs and flexibility to make daily choices for a healthy, centered, confident, and aware lifestyle. - Opportunities for professional development and growth throughout careers.

• Conduzir o ciclo completo de CRO: identificação de oportunidades, formulação de hipóteses, priorização, desenho de testes, execução e análise de resultados. • Planejar, executar e analisar testes A/B, A/B/n e multivariados, garantindo rigor estatístico (significância, poder do teste, tamanho de amostra) e leituras confiáveis dos resultados. • Mapear e documentar a jornada do usuário, identificando pontos de fricção, abandono e oportunidades de otimização ao longo do funil. • Definir e manter o data layer e os planos de tagueamento (measurement plans), assegurando uma coleta de dados consistente e confiável. • Implementar e dar manutenção em rastreamento via Google Tag Manager, GA4 e demais ferramentas de coleta e análise. • Construir dashboards, relatórios e análises que traduzam dados em recomendações acionáveis para os times de produto, marketing e UX. • Colaborar com squads multidisciplinares (Produto, UX/UI, Engenharia, Marketing) para implementar variações de teste e priorizar o roadmap de experimentação. • Disseminar a cultura de experimentação e tomada de decisão baseada em dados na organização.

Role Description We are seeking an experienced Data Conversion Lead to oversee the planning, execution, and governance of data migration activities for a large-scale Epic electronic health record (EHR) implementation. This individual will be responsible for leading end-to-end conversion efforts across multiple legacy systems, ensuring the accurate, secure, and timely migration of clinical and operational data into the Epic environment. The ideal candidate has successfully led data conversion activities for at least one, and preferably multiple, Epic implementations within the past 24 months and possesses deep expertise in healthcare data interoperability, interface technologies, and Continuity of Care Documents (CCD). This role requires close collaboration with application teams, interface developers, technical architects, third-party vendors, and operational stakeholders to deliver high-quality conversion outcomes that support patient care and business continuity. Key Responsibilities - Lead the overall data conversion strategy, planning, execution, and governance for Epic implementation projects. - Manage the extraction, mapping, transformation, validation, and loading of data from multiple legacy source systems into the Epic environment. - Coordinate conversion activities across technical teams, application analysts, interface developers, vendors, and business stakeholders. - Develop and maintain conversion plans, timelines, issue logs, risk assessments, and status reports. - Define and oversee data mapping specifications, transformation rules, reconciliation processes, and quality assurance activities. - Provide subject matter expertise on Continuity of Care Documents (CCD) and other healthcare interoperability standards to support clinical data migration. - Partner with interface teams to leverage technologies such as Epic Bridges and ensure effective integration between legacy systems and Epic. - Lead mock conversions, testing cycles, data validation sessions, defect resolution, production cutover planning, and post-conversion reconciliation. - Monitor data quality and integrity throughout the migration lifecycle, ensuring completeness, accuracy, and compliance with organizational standards. - Identify risks and dependencies early and implement mitigation strategies to support successful project delivery. - Collaborate closely with clinical, operational, and technical stakeholders to support go-live readiness and post-implementation stabilization. Qualifications - Bachelor's degree in Information Technology, Computer Science, Healthcare Informatics, or a related field, or equivalent experience. - 7+ years of healthcare IT, EHR implementation, or data conversion experience. - Proven experience leading data conversion efforts for at least one Epic implementation completed within the past 24 months; experience leading multiple Epic implementations is strongly preferred. - Extensive experience working with multiple legacy data sources and complex healthcare datasets. - Strong understanding of Epic data conversion methodologies and implementation lifecycles. - Deep knowledge of Continuity of Care Documents (CCD) and their application in clinical data migration. - Hands-on experience with interface technologies, including Epic Bridges or comparable interface engines, and an understanding of their capabilities and limitations. - Expertise in data mapping, transformation, validation, reconciliation, and issue resolution. - Demonstrated ability to lead cross-functional teams, manage competing priorities, and deliver high-quality results within aggressive project timelines. - Excellent analytical, organizational, communication, and problem-solving skills with a strong commitment to data integrity and operational excellence. Preferred Qualifications - Experience leading enterprise-scale Epic data conversion initiatives across multiple hospitals or healthcare organizations. - Knowledge of HL7 messaging standards, FHIR concepts, and other healthcare interoperability frameworks. - Experience migrating clinical, revenue cycle, patient access, and ancillary system data into Epic. - Familiarity with vendor-managed conversion activities and third-party integration projects. - Epic certifications or implementation experience in technical or interoperability-focused roles. - Proven ability to build collaborative relationships with stakeholders, proactively manage risks, and support successful go-live and stabilization activities. Benefits - Competitive salary and benefits package. - Opportunity to work in a collaborative and innovative environment. - Professional development opportunities to advance your career. - Flexible work arrangements to promote work-life balance.