Product Marketing Lead
Location
United States
Posted
11 hours ago
Salary
0
Seniority
Senior
Job Description
Product Marketing Lead
Cubist Systematic Strategies
• Design and execute demand generation programs that drive qualified pipeline for the BD team across both inbound and account-based motions. • Partner closely with BD on account-based campaigns targeting priority institutional accounts. • Define marketing metrics and reporting (pipeline contribution, MQLs, conversion rates, CAC) and report against them to leadership. • Shape end-to-end product positioning and messaging across Cubist's product suite, tailored to distinct buyer personas across crypto-native teams, trading firms, and tradfi institutions. • Refine the core narrative that differentiates Cubist from MPC providers, HSM vendors, and competing key management platforms. • Build technical marketing collateral including one-pagers, case studies, website copy and collateral that BD can deploy in active deals. • Promote Cubist's thought leadership through technical content, blog posts, research reports, and security analyses. • Build and nurture analyst and press relationships that shape how the category is defined and how Cubist is perceived within it. • Drive Cubist's voice and strategy across digital channels including website, GEO/SEO, paid acquisition, and social presence on LinkedIn and X. • Own Cubist's presence at industry conferences including booth strategy, speaking submissions, sponsored content, and BD enablement. • Organize pre-event, on-site, and post-event programs that convert conference activity into pipeline.
Job Requirements
- 8+ years in B2B product marketing, content marketing, and/or growth marketing roles, ideally at crypto infrastructure, fintech, or developer-facing B2B companies.
- You’re comfortable running experiments, killing what doesn’t work, and doubling down on what does. You don't get too attached to your own ideas.
- You know how to meet buyers where they are and help them connect the dots between the challenges they're facing and the opportunities they're missing.
- You want to be the first marketing hire at a high-leverage company, not the tenth at an established one. You are comfortable working around ambiguity and have high agency for growth.
- Existing relationships with crypto-native press, analysts, podcast hosts, and conference organizers are a strong plus.
Benefits
- Competitive salary and equity package with a path to Head of Marketing
- Comprehensive medical, dental, vision, and life insurance benefits
- Company-sponsored 401(k)
- Home-office stipend
- Company retreats and offsites
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