• Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms • Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders • Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications • Translate business objectives into technical requirements for marketing automation platforms • Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals • Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth • Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates • Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting • Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality • Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance.

Role Description This is not a traditional Digital Marketing Manager position. It is a self‑directed, performance‑based professional role suited to individuals who want to combine: - digital strategy - leadership influence - personal growth - autonomy - meaningful client engagement You’ll leverage your digital expertise while guiding motivated individuals exploring leadership and personal development pathways. Qualifications - 10+ years of experience in digital marketing, performance marketing, growth marketing or related fields - Strong communication and relationship‑building skills - A desire to move beyond traditional corporate marketing roles - A growth‑oriented mindset and interest in personal development - Confidence working independently and managing multiple priorities - A proactive, commercially aware and results‑driven approach Requirements - Develop and execute multichannel digital marketing strategies across social media, paid media, SEO, email and content - Design and optimize campaigns that attract high‑quality leads - Leverage modern digital tools, including AI, to enhance efficiency and streamline your workflow - Analyze performance data and translate insights into strategic improvements - Participate in ongoing leadership development and training - Manage your own schedule and workflow with full autonomy - Apply your digital expertise to elevate our global presence Benefits - Remote flexibility — work from anywhere in Sweden or while travelling - A self‑directed professional pathway with performance‑based compensation - Access to premium leadership and personal development programs - A supportive global team of experienced professionals - Established digital tools and structured systems - Opportunities to attend international leadership events - A role that blends creativity, autonomy and meaningful impact

Role Description ¿Te apasiona crear estrategias de marketing digital que generen resultados reales? Estamos buscando un(a) profesional con experiencia en Advertising Media, estrategia digital y análisis de audiencias, capaz de convertir datos e insights en campañas de alto impacto. Si disfrutas trabajar en un entorno dinámico, impulsar la innovación y mantenerte al día con las últimas tendencias del marketing digital, esta oportunidad es para ti. 🎯 Propósito del rol: Diseñar, desarrollar y optimizar estrategias de marketing digital y medios que impulsen el crecimiento de las marcas, mejoren la experiencia del cliente y generen resultados medibles para el negocio. 💡 ¿Qué harás en este rol? - Analizar el mercado, la competencia y el comportamiento del consumidor para identificar oportunidades estratégicas. - Diseñar estrategias de medios digitales basadas en segmentación de audiencias e insights de clientes. - Planificar y apoyar la ejecución de campañas digitales escalables alineadas con los objetivos de negocio. - Contribuir al desarrollo de estrategias de CRM, fidelización y engagement en canales digitales. - Colaborar con equipos multidisciplinarios para optimizar el desempeño de campañas y acciones de marketing. - Monitorear tendencias, herramientas y tecnologías emergentes para impulsar la innovación en marketing digital. - Generar recomendaciones basadas en datos para mejorar el rendimiento de las estrategias implementadas. Qualifications - Mínimo 3 años de experiencia en Marketing Digital, Paid Media, Media Strategy, Performance Marketing o áreas relacionadas. - Conocimiento experto en Advertising Media Strategies. - Conocimiento experto en Digital Marketing. - Formación académica técnica, tecnológica o profesional en Marketing, Publicidad, Comunicación, Administración o carreras afines. - Experiencia en planificación y optimización de campañas digitales. - ⭐ Será un plus si cuentas con experiencia en: - Marketing Analytics & Reporting. - Customer Insight & Marketing Analytics. - Plataformas de marketing digital (Google Ads, Meta Ads, LinkedIn Ads, DV360, TikTok Ads, entre otras). - Campaign Management. - Content Strategy. - Google Analytics (GA4) y herramientas de medición. - CRM y automatización de marketing. - SEO, SEM, Email Marketing y estrategias omnicanal. Requirements - Tenga una visión estratégica del marketing digital. - Sea analítica y tome decisiones basadas en datos. - Comprenda cómo conectar las necesidades del cliente con los objetivos del negocio. - Mantenga una mentalidad de aprendizaje continuo frente a las nuevas tendencias del mercado. - Disfrute trabajar de forma colaborativa con equipos multidisciplinarios. - Sea proactiva, orientada a resultados y con capacidad para proponer nuevas ideas. Benefits - Participación en proyectos de marketing digital para marcas de diferentes industrias. - Trabajo con equipos especializados en estrategia, creatividad, analítica y tecnología. - Oportunidades de aprendizaje continuo sobre plataformas, herramientas y tendencias del ecosistema digital. - Un entorno colaborativo donde la innovación y los datos impulsan la toma de decisiones. - La posibilidad de desarrollar estrategias que generen un impacto tangible en el crecimiento del negocio.

• Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates. • Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities. • Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media. • Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers. • Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments. • Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization • Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools. • Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.