• Build and execute the company’s go-to-market strategy. • Develop positioning, messaging, and category narratives. • Partner with leadership to refine market positioning based on customer and market feedback. • Participate in customer conversations and sales discussions to identify opportunities for messaging improvements. • Support category creation and market awareness initiatives. • Develop strategies that increase visibility and demand within the Shopify ecosystem. • Build inbound marketing programs that generate qualified demand. • Develop lead generation initiatives, benchmark content, and community-driven growth programs. • Establish and maintain relationships with Shopify ecosystem partners, influencers, agencies, and operators. • Support partner ecosystem growth through strategic collaborations. • Turn customer successes into case studies, testimonials, and market-facing proof points. • Build programs that drive awareness, credibility, and pipeline growth. • Amplify founder-led content and thought leadership initiatives. • Support content distribution across LinkedIn, Instagram, and other relevant channels. • Strengthen executive visibility within the ecommerce and Shopify communities. • Develop content strategies that reinforce positioning and category leadership. • Support storytelling initiatives that drive awareness and trust. • Leverage AI-enabled workflows to support outbound prospecting, enrichment, lead qualification, and campaign execution. • Design automated systems that improve marketing efficiency and scalability. • Build growth experiments across acquisition, activation, and demand generation initiatives. • Develop reporting, attribution, and measurement frameworks. • Utilize AI tools to improve marketing execution and operational efficiency. • Continuously evaluate emerging AI tools and growth opportunities. • Establish scalable marketing systems and operational processes. • Create a centralized source of truth for accounts, pipeline, and marketing performance. • Implement tooling that supports enrichment, reporting, and marketing intelligence. • Coordinate freelancers, contractors, and AI-assisted resources. • Ensure marketing operations support long-term scalability.

• Lead enterprise-wide service line planning in close partnership with Service Line and Clinical Operations leadership—defining strategic priorities, growth pathways, and access and capacity implications across the system. • Establish a consistent, data-informed service line planning framework that integrates enterprise strategy, market opportunity, clinical capabilities, workforce realities, and division-level execution. • Partner with Division Strategy & Growth leaders to translate enterprise service line strategies into division-specific plans, initiatives, and roadmaps that are integral to the division strategies, plans, and execution. • Ensure service line strategies are aligned with enterprise and division portfolio priorities, capital planning, and performance objectives. • Lead enterprise and division-level clinical workforce planning, ensuring alignment between service line growth strategies, access goals, care models, and provider supply. • Identify current and future provider gaps by specialty, geography, and site of care; translate insights into actionable workforce strategies. • Partner closely with a broad set of enterprise and division leadership to curate the provider pipeline as well develop, negotiate, and implement partnership models. • Establish repeatable planning processes, standards, and analytics that enable proactive workforce decision-making rather than reactive gap-filling. • Lead enterprise and division level provider network growth strategy, including provider acquisition, employment, partnerships, affiliations, and other alignment models. • Define and prioritize provider growth opportunities in coordination with service line and workforce plans, ensuring the right alignment model is deployed for each strategic need. • Collaborate with enterprise and division leaders on practice acquisitions, partnerships, and strategic affiliations. • Ensure consistent enterprise standards and disciplined execution across provider network development efforts, while allowing for division-specific tailoring. • Translate strategy into execution by developing clear, sequenced plans with defined ownership, milestones, interdependencies, and success measures. • Serve as the enterprise integrator across service line strategy, workforce planning, and provider growth—ensuring these disciplines operate as a unified system rather than siloed efforts. • Partner closely with Strategic Analytics to ensure planning is grounded in consistent analytics, market intelligence, and performance insights. • Interlock with Division Strategy & Growth, Strategic Analytics, Diversified Growth, Enterprise Business Development, Managed Health, and other enterprise functions to ensure alignment and value capture. • Act as a trusted strategic advisor to senior enterprise, service line, and clinical leaders—bringing a clear point of view, strong analytic grounding, and pragmatic execution focus. • Establish governance, operating rhythms, and decision-making forums that enable transparency, accountability, and timely escalation of tradeoffs. • Drive a culture of collaboration, disciplined planning, and outcomes-oriented execution across enterprise and division stakeholders. • Build, lead, and develop a high-performing team as applicable, setting clear expectations, standards, and development pathways.

• Build and synthesize analytical outputs that directly inform key strategic and investment decisions. • Demonstrate the business acumen to identify the appropriate factors in analysis that may not have been initially considered. • Develop and support financial models, scenario analyses, and data-driven insights to support executive decision-making. • Translate complex analyses into clear executive-ready insights and actionable recommendations. • Drive day-to-day execution of key initiatives by structuring workstreams, defining deliverables, and maintaining momentum through project management principles. • Track and coordinate deliverables, timelines, and interdependencies across enterprise-wide initiatives. • Hold workstreams accountable to timelines and proactively escalate risks or bottlenecks. • Act as an extension of the Head of Strategy, stepping into initiatives as needed to move work forward, close gaps, and ensure continuity in fast-moving or under-resourced areas. • Act as connective tissue across internal stakeholders and external advisors.

Role Description We're looking for a Growth Marketing Manager who can build and own our marketing function from the ground up. This isn't a role where you execute someone else's playbook. You'll set the strategy, run the experiments, manage paid channels, and work cross-functionally to drive meaningful growth for Octane AI. You'll sit at the intersection of product, sales, and customer success, translating what we build into why it matters, and turning that into pipeline, activation, and retention. Qualifications - 3-5+ years in a growth, performance, or product marketing role at a SaaS or eCommerce company - Hands-on experience running Google Ads and LinkedIn Ads, not just reporting on them - Track record of owning and executing product launches or major go-to-market moments - Experience with email marketing platforms (Hubspot or Beehiive experience is a plus) - Bonus: experience in the Shopify ecosystem or working with eCommerce brands - Bonus: startup or small team experience where you wore multiple hats Requirements - AI fluency: you know how to use AI tools to move faster and work smarter - Strong analytical instincts: you set up tracking, read dashboards, and make decisions from data - Clear, direct communicator in writing, in decks, and in cross-team conversations - Strategic and hands-on: you think in systems but you're not too precious to execute - Growth experimentor: you know how to run tests, read results, and iterate without over-engineering Mindset - You take ownership. If something isn't working, you say so and fix it - You work well across teams and know how to build alignment without slowing down - You're energized by a product that genuinely helps brands grow - You're comfortable with ambiguity and excited to build something from scratch Benefits - 🌎 Remote-first: Work from anywhere in the world - 🌞 Unlimited PTO and a bonus Paid Paid Vacation - 🧘 Monthly wellness stipend - 🛍️ Quarterly store stipend - 💰 Salary range $65k – $72k USD + equity