• Onboard new affiliate partners and manage them through the launch and testing phase within a defined budget; • Build warm, trust-based relationships with partners and maintain regular communication; • Monitor and analyze partner performance on a daily basis, assess traffic quality and key metrics; • Work with traffic acquisition sources, funnels, and buying models to evaluate partner effectiveness; • Conduct market and competitor research to identify new partnership opportunities; • Maintain accurate reporting in Excel / Tableau; • Attend industry conferences to network with current and potential partners; • Transfer high-performing partners to the scaling team with full handoff documentation.

• Own and scale Simple's affiliate program, focused on mid-to-top of funnel partners in the following markets: US, UK, Europe • Build and manage editorial, newsletter, and media partnerships that reach our core audience • Brief partners with strong angles and hooks, working closely with the creative team on production • Collaborate with Growth, Creative, and Analytics to align strategy and improve channel outcomes • Forecast, track, and report on program and publisher performance for internal stakeholders • Support the launch of a new brand program, helping to establish partner infrastructure and go-to-market approach from the ground up • Run ongoing competitor analysis to benchmark commission structures, partner mix, and campaign approaches.

• Own day-to-day affiliate channel operations and budget allocation across the vendor portfolio, including campaign execution, pacing, optimization, and troubleshooting to ensure alignment with spend targets and performance goals. • Direct the external agency partner that provides supplemental affiliate support, setting scope and priorities, aligning on SOPs and QA standards, holding the partner accountable to performance expectations, and scaling the engagement up or down as channel needs and internal capacity evolve. • Manage and grow the affiliate vendor portfolio, including performance monitoring, issue resolution, and ongoing communication with existing partners, plus sourcing, outreach, and piloting of new vendors to close coverage gaps. • Lead affiliate contract modernization in partnership with Procurement and Legal. • Support campaign planning and launch readiness by coordinating across creative, tracking, data, and analytics functions prior to activation. • Execute QA processes to prevent tracking issues, billing discrepancies, and data integrity gaps across affiliate programs. • Support monthly and quarterly budget pacing, accruals, and billing reconciliation in coordination with the budget manager and Finance team. • Produce affiliate reporting outputs and translate channel performance into clear insights for internal stakeholders and partner-facing reviews. • Own the affiliate channel roadmap and testing agenda, identifying and developing AI and automation opportunities to streamline workflow and reporting, and translating hypotheses, results, and recommendations into prioritized channel improvements. • Lead the transition from agency-led to in-house affiliate management by owning knowledge transfer, documentation, and process continuity.

• Develop and execute national channel strategies to drive dealer growth, retention, and market expansion • Manage relationships with key dealer principals, distributors, reseller partners, and strategic accounts across the Fuji dealer network • Serve as the primary point of contact for national dealer initiatives, escalations, and business planning • Identify opportunities to strengthen dealer engagement, improve partner performance, and increase channel revenue • Conduct regular business reviews with dealer partners to evaluate sales performance, operational effectiveness, and growth opportunities • Support recruitment, onboarding, and development of new dealer partners in strategic markets • Partner with sales leadership to develop revenue growth strategies within the dealer channel • Drive dealer participation in national promotions, product launches, incentive programs, and marketing campaigns • Collaborate with partners to develop territory growth plans, pipeline development initiatives, and customer acquisition strategies • Monitor market trends, competitive activity, and dealer performance metrics to identify opportunities and risks • Support forecasting, sales planning, and channel performance analysis • Lead dealer enablement initiatives including training programs, sales tools, operational support, and partner communications • Develop and implement co-op marketing programs, dealer campaigns, and localized market initiatives • Ensure dealers have access to the resources, tools, and support needed to effectively represent the Fuji brand • Support implementation and adoption of dealer programs, pricing initiatives, and operational processes • Manage partner feedback and recommend improvements to programs, products, and channel support models • Partner closely with sales, marketing, pricing, operations, customer service, and finance teams to support channel objectives • Coordinate resolution of dealer operational issues related to orders, pricing, contracts, inventory, and customer support • Ensure alignment between corporate initiatives and dealer execution • Provide leadership updates on dealer channel performance, risks, opportunities, and strategic initiatives • Set performance goals, provide constructive feedback, and conduct performance evaluations to ensure team members meet expectations • Strong ability to influence people and align remote teams to achieve agreed goals and objectives • Champions an environment that reflects Fujifilm's value • Other duties as assigned