Champions of meaningful progress.
Senior Director, Commerce Measurement & Analytics
Location
North Carolina
Posted
4 days ago
Salary
$94K - $172K / year
Seniority
Senior
Job Description
Senior Director, Commerce Measurement & Analytics
dentsu Austria
• Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC). • Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality. • Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning. • Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency. • Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows. • Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks. • Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients • Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms. • Consult on Amazon measurement best practices for client teams. • Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement. • Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.
Job Requirements
- 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
- Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries
- Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)
- Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting
- Working knowledge of AMC APIs, data ingestion, and measurement data pipelines
- Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools
- Proven ability to partner cross‑functionally with activation, marketing effectiveness, and technology teams.
- Agency, retailer, or commerce technology platform experience strongly preferred.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave.
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