• Managing the entire product life cycle from conception to planning and driving a solution set across development teams (primarily Development/Engineering, QA, Sales and Marketing). • Prioritizing and clarifying product requirements to facilitate accurate estimation and rapid development of new features to meet requirements and achieve on-time delivery. • Working closely with Engineering, Marketing and Product leadership to develop a clear product roadmap that supports the company’s vision and customers’ and industry’s needs. • Planning, coordination and monitoring of feature enhancements for your products. • As the representative of internal and external customers, manage the product from inquiry through to acceptance, attaining high product quality to meet customer expectations.

• Own the Growth Loop • Define and own product growth metrics: activation rates, feature adoption, time-to-value, and retention across the dealer base. • Identify where dealers stall in the product journey and build solutions. • Design and run experiments to improve adoption. Prioritize ruthlessly based on what moves the metrics. • Work with Engineering, Design, and Technical Product Managers to ship growth features fast and learn from them. • Customer Understanding & Feedback Loop • Understand the dealership business model. • Translate what you hear in the field into structured product insight. • Be the connective tissue between what CS experiences with customers and what the engineering team builds. • Product-Led Customer Enablement • Design onboarding, education, and activation experiences as core product features. • Collaborate cross-functionally with CS to identify and resolve process bottlenecks. • Capture customer victories. • Product Communication • Write product updates and dealer-facing communications.

• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints. • Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team. • Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals. • Maintain a prioritized CRO backlog tied to business outcomes, not idea volume. • Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel. • Build and ship experiments directly in Webflow. • Design, launch, and analyze experiments in Statsig. • Translate experiment results into actionable insights and clear recommendations for stakeholders. • Stay abreast of industry trends and best practices in the CRO space. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology. • Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards.

• Lead the creation and execution of product vision, strategy, and roadmap, defining clear requirements to deliver high-impact solutions that align with market conditions, customer needs, and competitive dynamics, while maximizing business value and return on investment • Bring a deep working knowledge of AI and LLM capabilities and limitations to inform product decisions, including awareness of compliance and regulatory considerations relevant to AI use in hiring and recruitment contexts • Apply AI-enabled product management techniques, including preparing detailed development requirements designed to feed agentic coding workflows, leveraging LLM-based research, and staying current on the rapidly evolving AI landscape • Perform competitive, market trend, technology, and business model analyses alongside focus-groups, user interviews and research to guide short- and long-term strategic product planning • Lead product release and go-to-market launch activities to ensure effective messaging, communication, and accountability for product adoption • Assist with business case definition, justification, and validation; present recommendations to Senior Management and ensure successful outcomes from key stakeholders • Lead agile development processes in close partnership with engineering, including sprint planning, backlog management, and iterative delivery, with familiarity across methodologies such as Scrum and Kanban • Facilitate strong cross-functional partnerships across Sales, Marketing, Engineering, Leadership, and Client Services to drive product development and release processes from ideation through launch and ongoing maintenance and iteration.