• Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, and TikTok. • Maintain a consistent content calendar and posting schedule. • Create content tailored to different audiences, including families, patients, referral partners, and community members. • Utilize AI tools such as Claude (or similar platforms) to draft, repurpose, and scale content production. • Produce and coordinate short-form videos, social media graphics, captions, blog content, email copy, and promotional materials. • Ensure all content remains accurate, professional, and aligned with brand standards. • Optimize and maintain Google Business Profiles and local business listings. • Manage local SEO initiatives, including citations, listing consistency, online reviews, and local ranking performance. • Improve visibility for high-intent local search terms. • Monitor online reputation and respond to reviews professionally. • Track and report local search performance metrics. • Build and execute segmented email marketing campaigns for different audience groups. • Develop targeted messaging and calls-to-action based on audience needs. • Monitor open rates, click rates, and campaign performance. • Continuously optimize campaigns based on results and engagement data. • Maintain accurate CRM records and ensure contact information remains current. • Manage and reconcile contact databases within CRM platforms and Excel spreadsheets. • Track outreach activities, meetings, calls, and campaign interactions. • Organize contacts through proper segmentation and tagging for reporting and marketing purposes. • Conduct outbound outreach to referral sources, healthcare providers, facilities, and community partners. • Schedule appointments and introductions with qualified referral partners. • Follow up consistently to nurture relationships and support business development efforts. • Maintain detailed records of outreach activities and pipeline progress.

• Unterstützung bei der operativen Planung, Umsetzung und kontinuierlichen Optimierung von Online-Marketing-Kampagnen (LinkedIn Ads / Google Ads) im B2B-Umfeld • Mitwirkung bei der Pflege, Weiterentwicklung und effizienten Nutzung der gewonnenen Leads in HubSpot (Marketing Hub) • Analyse der Kampagnen-Performance, Erstellung von Dashboards sowie Ableitung konkreter Optimierungsmaßnahmen • Aktive Mitarbeit im Leadmanagement: Qualifizierung von Leads (MQLs), Begleitung entlang der gesamten Customer Journey sowie Sicherstellung reibungsloser Übergaben an den Vertrieb • Enge Zusammenarbeit mit dem Sales-Team sowie Einblicke in reale Go-to-Market-Prozesse

• Support the planning and execution of digital marketing initiatives in alignment with business objectives and communication priorities • Coordinate and manage digital marketing tools, platforms, and activities to support global sales organizations • Collaborate with internal stakeholders and external vendors to help deliver projects on time and within budget • Support content updates, approvals, and governance processes for global interventional websites • Assist in the continuous improvement of web properties, including basic HTML/CSS adjustments and CMS content management • Analyze website performance and user behavior via Google Analytics (GA4) to help identify opportunities to enhance UX/UI and effectiveness • Support the planning and execution of integrated campaigns across Web, SEO/SEM, Email, LinkedIn, and other social channels

• Own and Optimize Paid Media Programs • Optimize Website Performance • Collaborate Across the Marketing & Revenue Team