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Digital Marketing – Outreach Specialist
Location
Philippines
Posted
1 day ago
Salary
$6 - $8 / hour
Seniority
Senior
Job Description
Digital Marketing – Outreach Specialist
Winning Assistants LLC
• Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, and TikTok. • Maintain a consistent content calendar and posting schedule. • Create content tailored to different audiences, including families, patients, referral partners, and community members. • Utilize AI tools such as Claude (or similar platforms) to draft, repurpose, and scale content production. • Produce and coordinate short-form videos, social media graphics, captions, blog content, email copy, and promotional materials. • Ensure all content remains accurate, professional, and aligned with brand standards. • Optimize and maintain Google Business Profiles and local business listings. • Manage local SEO initiatives, including citations, listing consistency, online reviews, and local ranking performance. • Improve visibility for high-intent local search terms. • Monitor online reputation and respond to reviews professionally. • Track and report local search performance metrics. • Build and execute segmented email marketing campaigns for different audience groups. • Develop targeted messaging and calls-to-action based on audience needs. • Monitor open rates, click rates, and campaign performance. • Continuously optimize campaigns based on results and engagement data. • Maintain accurate CRM records and ensure contact information remains current. • Manage and reconcile contact databases within CRM platforms and Excel spreadsheets. • Track outreach activities, meetings, calls, and campaign interactions. • Organize contacts through proper segmentation and tagging for reporting and marketing purposes. • Conduct outbound outreach to referral sources, healthcare providers, facilities, and community partners. • Schedule appointments and introductions with qualified referral partners. • Follow up consistently to nurture relationships and support business development efforts. • Maintain detailed records of outreach activities and pipeline progress.
Job Requirements
- Proven experience in digital marketing, social media management, outreach, lead generation, appointment setting, or a related role.
- Previous virtual assistant experience is preferred but not required.
- Experience working with healthcare, home health, senior care, assisted living, or referral-based industries is highly preferred.
- Experience using AI content tools such as Claude, ChatGPT, or similar platforms is strongly preferred.
- Familiarity with CRM systems, email marketing platforms, and Excel spreadsheets.
- Experience with local SEO tools such as BrightLocal or comparable platforms is a plus.
- Basic graphic design and video editing experience using Canva, CapCut, or similar tools is preferred.
- Basic requirements
- Must be proficient in speaking and writing English very clearly.
- Must have relevant work experience.
- Be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding [mandatory].
- Must be available for video meetings with your camera on (when needed).
- Technical requirements
- Device: Reliable laptop or desktop computer.
- Internet: High-speed connection (minimum 25 Mbps).
- Audio: Noise-canceling headset.
- Video: Webcam for virtual meetings.
- Workspace: Quiet, professional environment
Benefits
- Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
- Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
- Top 1% VA Performance Training: Access to proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
- Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
- Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
- Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
- Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.
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