• Support the planning and execution of digital marketing initiatives in alignment with business objectives and communication priorities • Coordinate and manage digital marketing tools, platforms, and activities to support global sales organizations • Collaborate with internal stakeholders and external vendors to help deliver projects on time and within budget • Support content updates, approvals, and governance processes for global interventional websites • Assist in the continuous improvement of web properties, including basic HTML/CSS adjustments and CMS content management • Analyze website performance and user behavior via Google Analytics (GA4) to help identify opportunities to enhance UX/UI and effectiveness • Support the planning and execution of integrated campaigns across Web, SEO/SEM, Email, LinkedIn, and other social channels

• Own and Optimize Paid Media Programs • Optimize Website Performance • Collaborate Across the Marketing & Revenue Team

• Own and Optimize Paid Media Programs • Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity. • Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year. • Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs. • Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership. • Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically. • Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets. • Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets. • Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively. • Optimize Website Performance • Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders. • Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery. • Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies. • Implement and maintain website tracking through Google Tag Manager. • Collaborate Across the Marketing & Revenue Team • Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals. • Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue. • Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement. • Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.

Role Description This role reports to the Founder and is the most important role in service fulfillment. The Digital Marketing Strategist works directly with our clients, running the Monthly Review meeting, communicating results, recommending strategies to scale, and executing setup and on-going work. In this role, you will achieve world-class results for brands that truly need your skill. Roles & Responsibilities - Own the success of clients, across channels. - Handle client relationships with poise, confidence, and empathy. - Project manage and organize your accounts. - Build relationships with your point of contacts. - Creative spark for marketing + deep passion for getting results. - Deep knowledge across Paid Ads, SEO, and CRO. Qualifications - 2+ years of experience in agency-side marketing. - 2+ years of experience in performance marketing. - Brilliant strategist and a true passion for delivering results. - World-class project manager who knows how to get things done on time and below cost. - Availability to travel. Benefits - 🏠 We have a set living wage at IOI Solutions; The annual base salary range for this position based in the United States is $68,000- $82,000 USD with potential for bonus eligibility. - 🙏 Medical, dental, vision plans, disability, and life insurance coverage with employer contribution. - 🧠 Mental - Membership to Brain.FM. - 💪 Physical - ClassPass. - 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave. - 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time. - 🌴 Annual Anniversary Trip to Santa Monica Beach, CA with peers and executive leadership for fun and entertainment! Company Description At IOI Solutions, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.