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CRM Manager – Core Banking
Location
United Kingdom
Posted
1 day ago
Salary
£68K - £88K / year
Seniority
Senior
Job Description
CRM Manager – Core Banking
Monzo Bank
• Lead the strategy and planning of areas of Core banking, including sizing of opportunities and stakeholder alignment • Execute customer lifecycle CRM journeys across multiple touch points • Interpreting data insights into actionable opportunities • Work across the full Monzo suite of products to ensure we’re targeting the correct moments in a users lifecycle with the right products and features • Be the overseer of always on communications across all CRM products • Create and embed processes and ways of working with the wider CRM team and data analysts • Work closely with team members to collaborate and help deliver a range of campaigns across multiple channels • Monitor campaign performance and ensure campaigns are executed safely • Campaign QA (helping to check through set up thoroughly as a second pair of eyes before launch) • Collaborate with other CRM Managers in developing effective segmentation strategies to target relevant audiences for each campaign • Deliver campaigns with a test and learn data driven approach • Owning existing processes and always-on campaigns within the team, and keeping these documented and up to date
Job Requirements
- Hands on experience in taking a campaign from data signal, scoping, planning, approval, build, test, analysis and roll-out.
- Hands on experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys
- You have experience using a CRM platform for delivery (Braze, ideally)
- Fintech or Financial Services experience
- Strong analytical skills with the ability to interpret data, generate hypotheses, and inform strategic decisions, Looker experience is an advantage
- Demonstrated experience working with product teams across various areas, ensuring strategic alignment and customer-centric initiatives
- Excellent organisational and time management skills, with a keen eye for detail and ability to manage multiple priorities
- Ability to organise priorities with stakeholders effectively
- A collaborative approach, working with all relevant stakeholders to deliver an end result that is right for the customer
- A problem solving mind, being able to solve potential problems or suggest alternative ways to achieve the desired outcome
Benefits
- £1,000 learning budget each year to use on books, training courses and conferences.
- We will set you up to work from home; all employees are given Macbooks and for fully remote workers we will provide extra support for your work-from-home setup.
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