Role Description We are looking for a Founding Product Marketing Manager with 5+ years of experience to build the product marketing function from the ground up at Loop AI. You'll be a high-agency builder who can bridge the gap between a fast-shipping engineering team and the customers and internal teams who need to understand what's being built. This is a rare opportunity to own how a category-defining restaurant intelligence platform shows up in the market, with direct access to founders and leadership. If you thrive in environments where execution matters and you've done this at a startup before — whether it succeeded or failed — we want to talk to you. What will you be doing? - Building customer education programs — webinars, portals, and product knowledge sessions — to drive adoption and reduce support queries - Creating sales enablement materials (battlecards, pitch decks, playbooks) so the revenue team can sell new features with confidence - Owning internal education for new product releases, ensuring sales, CS, and cross-functional teams are never going in blind - Developing positioning, messaging, and launch strategies for a product team that's shipping constantly - Generating qualified marketing leads through content, webinars, presentations, and media Company Description

• Define go-to-market strategy for assigned industries within the Commercial business unit. • Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation. • Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth. • Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements. • Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets. • Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy. • Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact. • Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials. • Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation. • Interview customers and develop case studies. • Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.). • Continuously refine and iterate based on customer and internal feedback. • Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments. • Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources. • Other duties as assigned.

• Own everything that brings users to Nola and keeps them there — the narrative, the channels, the launch sequence, the founder content, the lifecycle, the experiments. • Define and execute the company narrative. • Build and scale acquisition channels. • Design and execute launch strategies. • Drive founder-led content initiatives. • Own lifecycle marketing and retention programs. • Run growth experiments across channels. • Build agents and automations to increase marketing leverage. • Create and ship content at high velocity. • Solve growth challenges with no predefined playbook. • Drive user growth and engagement across the funnel.

• Gathers and validates business-goals from partners in Finance and HR, synthesizing them into a comprehensive analysis that gives GTM teams timely status on goals and compensation. • Provides leadership and mentorship to analysts and may carry direct people-management responsibility, including hiring, coaching, and performance management. • Translates pipeline and revenue data into a clear story for execs and frontline GTM teams, surfacing decision-enabling insights, not just processed data. • Supports all elements of Momentive Software Sales Incentive Plans ("SIP") -- sales compensation planning, administration, field support, & monthly processing of incentive payments. • Completes the monthly commissions accruals for the finance team, including forecast expected costs vs budget reporting. • Builds dashboards and delivers timely reporting, metrics, and analysis for sales compensation, marketing, sales, and customer success leadership. • Analyzes the revenue pipeline to identify trends, risks, and opportunities, partnering with marketing, sales, and customer success to guide decisions and increase revenue. • Builds forecasting and conversion-rate analytics across the funnel to flag risk early and inform GTM planning. • Other duties as assigned by the manager.