• We're seeking a Regional B2B Marketing Planning Specialist to operate in a highly strategic role with strong visibility and interaction across different directorates. This professional will be the main link between the industry's brand strategy and on-the-ground execution (Commercial and Trade Channel), ensuring synergy with Trade Category and Consumer. • The environment is dynamic and requires a very high capacity for self-management, resilience and adaptability to manage multiple complex projects simultaneously. More than managing processes, we seek someone with a highly relational profile, diplomatic negotiation skills for prioritization and a strong sense of commitment. The professional should be data-oriented, using traditional market tools and Artificial Intelligence (AI) focused on Growth Business to maximize measurable results. • Regional Strategic Planning: Lead the annual, tactical and financial planning for regional B2B marketing, ensuring alignment with the company's global goals; • Integrated Communication: Ensure consistency and strength of our brands' integrated communication with the industry, translating corporate guidelines into efficient regional plans; • End-to-End Connection (Synergy): Serve as the key connector between the executing end (Trade Channel and Sales Team) and the Trade Category and Consumer areas, ensuring plans make sense from sell-in to sell-out; • Executive Interface: Move confidently across different directorates, influencing decision-makers, advocating for projects and reporting on the progress of initiatives under your responsibility; • Priority Management and Organizational Resilience: Manage simultaneous, high-complexity workflows, have the analytical maturity to assess scenarios, mitigate risks, redefine priorities strategically and understand short- and long-term impacts on the business; • Market Analysis and Commercial Intelligence: Extract, cross-reference and analyze market and sales data to identify regional opportunities, design channel strategies and support directorate decisions; • Measurement and Growth Innovation: Apply Artificial Intelligence solutions to optimize Growth Business processes, as well as define clear KPIs, monitor campaign/activation performance and structure ROI reports.

Title: Executive Director, Marketing Science Location: New York United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMAs Best-Performing Media Network Globally, and COMvergences #1 Global Agency Network. As the worlds largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals. Responsibilities External facing responsibilities: - Set the vision, strategy, and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients. - Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation. - Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities. - Encourage creative use of data to solve clients business challenges and support clients growth, in close alignment with Planning and Investment teams. - Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools. - Develop best in class audience solutions, in collaboration with Planning and Investment teams. - Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics. - Partner with the Planning and Investment teams on annual budget setting, media plan development, and ongoing budget / plan optimization. - Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.). - Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating in. Lead and mentor direct reports: - Continually assess capabilities, provide a roadmap for career growth, and institute goals to build and expand skills. Internal facing responsibilities: - Provide methodological support, coaching, training, and advice to your direct reports and to the broader teams. - Recruit new talent. - Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency. - Build the pipeline and be responsible for the revenue goals of Marketing Sciences. - Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network. - Keep in front of industry trends and developments by conducting research, engaging in training, and attending industry events. Required Skills - Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data). - Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. - Expertise in audience-based marketing and data-driven advertising. - Solution development: analytic skills, critical thinking, and clarifying strategic & operational issues as relates to data and analytics. - Problem-solving skills to drive issues to resolution. - Proven leadership ability and strong, impactful client relationship experience. - Stellar communication and presentation skills: we need someone who is articulate, engaging, and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs. - Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing). - Comfortable working in ambiguous situations. - Passionate about driving change by adopting emerging technologies in the advertising space. Education and Experience - A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting. - Knowledge of agency-side media campaign planning and execution process is desirable, but not required. #LI-GC1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range: $150,000-$240,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs.

Title: SEO & SEM Strategy Manager Location: Part Remote/Hybrid, United States Job Description: Status Full-Time Standard Hours per Week 40 Job Category Marketing and Communications Regular, Temporary, Per Diem Regular Pay Range $83241.60-$133192.80 Annual Office/Site Location Boston Remote Eligibility Part Remote/Hybrid Job Posting Description At Boston Children’s Hospital, the quality of our care – and our inclusive hospital working environment – lies in the diversity of our people. With patients from local communities and 160 countries around the world, we’re committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included. Position Summary/ Department Summary: SEO & SEM Strategy Manager (hybrid) The Digital Marketing team drives patient acquisition, engagement, retention, and brand growth through data-driven marketing, personalized digital experiences, content strategy, search optimization, and performance measurement. The team partners closely with Service Line Marketing, Communications, Growth, CRM, Analytics, IS&T, and Clinical stakeholders to connect patients and families with the right information, services, and experiences throughout their healthcare journey. The Manager, Digital Growth, Personalization & Search Strategy is responsible for driving digital acquisition, engagement, personalization, measurement, and optimization across Boston Children’s digital ecosystem. This role leads the strategy and execution of search engine optimization (SEO), search engine marketing (SEM), customer journey activation, marketing analytics, and digital measurement. The Manager leverages Adobe Experience Cloud technologies—including Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP)—to create personalized customer experiences, optimize digital engagement, and measure performance across channels. The role serves as the organization’s search intelligence leader and primary owner of the BrightEdge platform, leveraging search, content, customer journey, and campaign performance data to identify opportunities, measure impact, and inform growth strategies. The Manager develops enterprise dashboards and reporting frameworks that provide actionable insights to Marketing, Growth, Service Line, and executive stakeholders. This position owns digital measurement, attribution, and insights across the digital ecosystem, ensuring Growth and Marketing teams have a complete view of customer behavior and performance. Through audience segmentation, journey activation, personalization, testing, analytics, and search optimization, the Manager helps drive patient acquisition, engagement, retention, and growth. Minimum Qualifications Education: Bachelors Degree required – Marketing, Digital technologies or relevant field. Masters preferred. Experience: - 5+ years of experience in digital marketing, marketing analytics, customer journey management, marketing technology, CRM, growth marketing, or related disciplines. - Experience developing and executing digital marketing campaigns, audience segmentation strategies, and personalized customer experiences. - Experience managing SEO and SEM strategies, optimization initiatives, and performance measurement. - Experience administering enterprise SEO platforms such as BrightEdge, Conductor, Botify, Semrush Enterprise, or equivalent search intelligence solutions. - Experience developing executive dashboards, KPI frameworks, and reporting programs that support strategic decision-making. - Experience with marketing analytics, attribution modeling, dashboard development, and performance reporting. - Experience with web analytics and digital measurement platforms such as Adobe Analytics, Google Analytics, or similar solutions. - Experience with CRM platforms such as Microsoft Dynamics, Salesforce, HubSpot, or equivalent customer engagement systems. - Experience with audience activation, lifecycle marketing, customer journey mapping, and campaign optimization. - Experience integrating data across CRM, CDP, analytics, and marketing technology platforms. - Experience translating SEO, content, customer behavior, and performance data into actionable business recommendations. Preferred: - Adobe Experience Platform (AEP) - Adobe Customer Journey Analytics (CJA) - Adobe Target - Adobe Journey Optimizer (AJO) - Customer Data Platforms (CDPs) - Epic integrations and healthcare digital ecosystems - Google Ads Certification - Experience leading personalization, experimentation, and optimization programs The posted pay range is Boston Children’s reasonable and good-faith expectation for this pay at the time of posting. Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork. Boston Children’s Hospital is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, gender, sexual orientation, pregnancy, national origin, ancestry, ethnicity, age, disability, military or veteran status or any other classification protected by law in hiring, promotion, compensation and other terms and conditions of employment. Boston Children’s Hospital collects and maintains information regarding gender, race, and ethnicity for equal opportunity compliance purposes. Boston Children’s Hospital also is subject to various government recordkeeping and reporting requirements for the administration of civil rights laws and regulations.

Title: Marketing Specialist - Sports Sponsorship Location: Somerville United States Job Description: Full time job requisition id RQ4069308 Site: Mass General Brigham Incorporated Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham. Job Summary The Marketing Specialist I is an early-career marketer who supports execution of sports sponsorships on behalf of Mass General Brigham, as well as provides support for physician, rankings, and Women’s Health campaigns. This role is designed to build a strong foundation in campaign planning and execution, project coordination, and day-to-day marketing support while contributing to dynamic marketing initiatives for patient and physician audiences. The Marketing Specialist I works with guidance from the Marketing Director and senior team members to support project timelines, campaign logistics, review processes, presentations, and shared resources. This individual is highly organized, collaborative, detail-oriented, and motivated to grow in marketing strategy, content development, and cross-functional coordination. Qualifications - Bachelor’s degree in related field of study preferred - 1+ years of relevant marketing experience preferred including internships, coordinator-level experience - 2+ years of experience in health care setting preferred Principal Duties and Responsibilities: - Support execution of sports sponsorship marketing initiatives and campaigns, helping projects move smoothly from planning through delivery. - Assist with physician, rankings and Women’s Health campaign execution as needed. - Assist with campaign documentation, logistics, production coordination, timelines, reviews, approvals, and follow-up. - Coordinate on-site activations, including content shoots, hospital visits, and tabling. - Help organize and develop marketing assets, templates, reports, and shared resources to improve workflow and consistency across the team. - Help coordinate meetings, agendas, presentations, and communication with internal and external partners. - Contribute to the development of presentations, communications, and marketing materials that support patient and physician marketing efforts. - Coordinate digital, copy, and creative reviews for marketing materials, videos, social content, and related assets. - Participate in market research, competitive analysis, campaign tracking, and reporting to support evaluation and future planning. - Provide writing, proofreading, organizational, and administrative support for the marketing team. - Help improve workflow, operating efficiency, and service quality across marketing projects. Skills/Abilities/Competencies: - Excellent written and verbal communication skills - Ability to manage multiple tasks, stay organized, and meet deadlines - Ability to prepare presentations and marketing materials in multiple formats - Proficient in Microsoft Office products, including Outlook, Word, PowerPoint, and Excel - Strong proofreading ability and close attention to detail - Professionalism, sound judgment, and ability to handle confidential information appropriately - Willingness to learn, take initiative, and collaborate across teams - Comfort with using AI-enabled workflow tools, including CoPilot Additional Job Details (if applicable) Remote Type Remote Work Location 399 Revolution Drive Scheduled Weekly Hours 40 Employee Type Regular Work Shift Day (United States of America) Pay Range $53,040.00 - $75,888.80/Annual Grade 5 At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package. EEO Statement: 0100 Mass General Brigham Incorporated is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642. Mass General Brigham Competency Framework At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.