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Senior Email Marketing Strategist
Location
Canada
Posted
8 days ago
Salary
0
Seniority
Senior
Job Description
Senior Email Marketing Strategist
Paired
• Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows • The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends • A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar • List growth and segmentation strategy, including RFM-based segments and predictive analytics • A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings • Deliverability: list hygiene, sender reputation, inbox placement, and warming • Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language
Job Requirements
- 4+ years running email/retention for DTC ecommerce brands, with **direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands.** Be ready to name them and explain exactly what you owned
- Experience managing multiple brands or accounts at once without dropping the ball
- Experience directing designers and copywriters, not just doing the work yourself
- Deep Klaviyo expertise**, not "familiar with." You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plus
- A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it
- Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts
- Comfort owning a revenue number and being measured against it
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