Digital Experience Manager

Location

Worldwide

Posted

2 days ago

Salary

$140K - $170K / year

Seniority

Lead

No structured requirement data.

Job Description

Digital Experience Manager

Doppel

Role Description At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates. As our Digital Experience Manager / Web Product Manager (Growth/Marketing focused) at Doppel, you will own the strategy, creation, and evolution of our highest-impact web experiences. You’ll work at the intersection of Product Marketing, Design, and Web to ensure our website clearly communicates our value and drives measurable business outcomes. This is a critical role for our growth engine, turning our digital front door into a high-performing conversion channel. What You Will Do - Own and Evolve Key Web Experiences: - Audit our current site and identify gaps across product, features, use cases, and industry pages. - Define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs. - Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health. - Partner Closely with Product Marketing (PMM): - Translate product positioning and messaging into compelling, web-native experiences. - Collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context. - Act as the voice of the web user, ensuring messaging is optimized for readability, searchability, and conversion. - Lead Page Strategy: - Lead the creation of new pages from concept to launch. - Shape content, define structure, and develop wireframes that effectively communicate complex ideas and guide users to action. - Ensure all new pages meet best practices for performance, accessibility, and SEO. - Lead Cross-Functional Execution: - Work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch. - Proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight. - Continuously Optimize and Improve: - Regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms. - Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation. - Iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets. Qualifications - 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth. - Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites. - Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies. - Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO). - Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility. - Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices. - A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results. Bonus points - Experience working in a high-growth SaaS environment. - Good eye for design. - Prior experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web channels. Benefits - $140,000 - $170,000 OTE. - Meaningful equity so you share in Doppel’s success. - Remote first culture with flexibility built in. - Mission-Critical Work: Join a category-defining company that is genuinely changing the way organizations handle digital defense. - Ownership & Impact: You’ll have the autonomy to shape our advocacy strategy and build the blueprint for how we highlight customer success. - A High-Performance Culture: We offer a remote-first environment that values intellectual curiosity, rapid execution, and a healthy work-life balance. - Flexible PTO, comprehensive health benefits, parental leave, and more. - A high growth environment where your work has immediate impact and visibility. Salary Range $140,000 — $170,000 USD

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