• Own Marketing Newsletters • Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption. • Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories. • Own SEO best practices for blog content, including keyword research, on-page optimization, and content updates to improve performance over time. • Create and publish social content that speaks to prospects and existing customers and reinforces Goody’s value. • Monitor performance across newsletters, blog articles, SEO, and social channels. • Support the creation of short-form video content for social and paid campaigns.

• Content Strategy: Lead the development and execution of a content strategy aligned to revenue goals and priority ICPs. Own and manage the cross-channel editorial calendar to ensure consistency and impact, while aligning major content initiatives to product launches, regulatory developments, and key market moments. • Demand Generation Support: Partner with internal stakeholders and external resources to create high-performing demand assets, including blogs, eBooks, guides, and landing pages. Ensure all content is optimized for both paid distribution and organic discovery to maximize reach, engagement, and lead conversion. • Thought Leadership: Elevate TrustArc executives as credible industry voices by developing strong POV content focused on privacy, AI governance, and regulatory change. Build a consistent thought leadership presence that supports brand authority and drives strategic conversations in the market. • SEO & Performance: Own the SEO-driven content roadmap and continuously optimize website content for both search visibility and conversion performance. Track engagement and pipeline impact, using performance insights to refine strategy and improve ROI. • Collaboration: Work closely with Product Marketing to ensure alignment on messaging and positioning, and manage external writers or agencies as needed to scale content production effectively.

• Convert internal recordings, strategy discussions, and research insights into short-form video content • Edit clips using tools such as Opus Pro • Refine pacing, captions, and narrative flow • Optimize videos for platform-specific formats • Support production of YouTube-ready content • Structure longer educational or strategic videos • Create images, diagrams, and visual concepts using AI tools • Develop thumbnails, ad creatives, and website visuals • Prepare content for upload across platforms • Collaborate with growth and marketing teams on testing variations

• Own messaging strategy and brand voice across all customer touchpoints • Lead and build a team of copywriters across direct response, performance marketing, and email/SMS functions • Develop copy for landing pages, VSLs, ads, email campaigns, product pages, and review sites • Create ad copy frameworks for Meta, TikTok, Google, Bing, and native advertising platforms • Drive email and SMS copy strategy to improve open rates, click-through rates, and conversion • Partner with the Creative Director to ensure copy and visual creative elements work together seamlessly • Establish copy testing frameworks and drive a culture of continuous optimization • Ensure all content meets FTC compliance standards for the supplement industry • Support new product launches with compelling copy across all channels • Collaborate with Product Development to translate ingredient science into customer benefits