Goody Gifting

• Own the full sales cycle for Goody’s Teams (SaaS) product across Mid-Market and Enterprise accounts, proactively generating pipeline through outbound efforts while also managing inbound qualification through close • Lead thoughtful, discovery-driven sales conversations and deliver tailored demos that clearly connect Goody’s Teams product to each prospect’s business needs • Convert inbound leads, quickly identifying high-potential opportunities and driving them efficiently to close • Partner closely with Customer Success and other cross-functional teams to ensure a seamless transition from sale to onboarding, including alignment on implementation needs (e.g. HRIS/CRM integration, program setup) • Maintain accurate pipeline management and forecasting in Salesforce; consistently track deal progress, activity, and next steps • Identify and surface trends in buyer feedback, objections, and product gaps to inform Product, Marketing, and overall GTM strategy • Contribute to building Goody’s SaaS sales motion by testing new approaches, share learnings, and help develop repeatable processes as we scale • Represent Goody with a high level of professionalism, curiosity, and customer empathy in every interaction

• Own and maintain help center articles, ensuring all content is accurate, up to date and easy to understand • Partner cross-functionally with marketing, product, customer success and operations teams to understand new use cases, product launches and features • Create and update support macros to reflect current policies, product changes and common customer scenarios • Audit existing documentation regularly and proactively identify gaps or outdated content • Main point of contact for our marketplace API partnerships • Serve as the primary internal resource for our BPO support team, answering questions and clarifying process or policy • Identify recurring BPO support agent questions and address root causes • Assist with support team tasks including ticket triage, support calls via Zoom, escalation management, and coverage during high-volume periods • Help track and report on key support metrics, flagging issues or trends to leadership • Support special projects and operational improvements as the team grows

• Support monthly close under GAAP, ensuring accuracy of marketplace and e-commerce transaction reporting • Partner with external accountants on reconciliations, audit support, and tax compliance • Assist with revenue recognition, including timing of acceptance-based revenue and breakage accounting • Work closely with engineering and data teams to improve data pipelines feeding financial systems • Build, automate, and maintain reporting dashboards in Tableau, ensuring leadership has accurate real-time metrics • Manage expense accruals, vendor payables, and customer deposit reconciliations • Contribute to financial models for forecasting, budgeting, and cash flow tracking • Identify and recommend process improvements to scale accounting and reporting operations • Prepare reporting packages for leadership and external stakeholders

• Own Marketing Newsletters • Write engaging, on-brand content that supports onboarding, education, repeat gifting, and product adoption. • Develop blog and editorial content focused on customer use cases, gifting inspiration, product education, and success stories. • Own SEO best practices for blog content, including keyword research, on-page optimization, and content updates to improve performance over time. • Create and publish social content that speaks to prospects and existing customers and reinforces Goody’s value. • Monitor performance across newsletters, blog articles, SEO, and social channels. • Support the creation of short-form video content for social and paid campaigns.

• Design and own **business-critical metrics** (definitions, edge cases, documentation) • Build **clean, reusable SQL models** (transformation layer) that become source-of-truth datasets • Partner with stakeholders to turn ambiguous questions into clear analytical deliverables • Create self-serve datasets and lightweight reporting so teams can answer questions without bottlenecks • Improve data reliability: sanity checks, reconciliations, and data quality monitoring (as available) • Contribute to analytics best practices (naming, documentation, metric governance)

• Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey. • Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI. • Rigorously measure results and • Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth. • Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes. • Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact. • Champion conversion rate optimization and data-driven decision-making to enhance performance.

• Design user interfaces and experiences for Goody’s responsive web application, including the sender experience (ecommerce and SaaS) and recipient gift experience • Collaborate with product to evolve product direction based on findings in the design process • Understand user needs through feedback, testing, research, and gathering information from users and stakeholders • Evolve Goody’s design language to changing needs and new feature development • Explore ways to integrate AI/ML in non-BS, actually useful ways • Focus on creating as an individual contributor in this non-management role

• Assist in Coordinating end-to-end project coordination for promotional product orders, from product presentation creation through delivery. • Communicate with vendors to gather pricing, confirm inventory, recommend new products and oversee proofing and production timelines. • Support coordination with internal teams on order details, approvals, and status updates, ensuring project alignment and successful delivery. • Maintain accurate order documentation in designated project management tools and systems. • Troubleshoot issues related to product availability, production delays, or artwork adjustments. • Track and follow up on outstanding items to ensure deadlines are met and expectations are exceeded.

• Guide customers, write code, win deals: Partner closely with Sales and Customer Success to understand customer needs, participate in discovery calls, architect solutions, and write production code to close deals and keep our customers satisfied and engaged. • Own our engineering escalations function: Serve as the primary point of contact for customer-impacting technical issues, coordinating across Customer Experience, Product, and Engineering to drive fast, high-quality resolution. • Design, build, and deploy tools (including AI tools) to multiply the impact of our internal teams, particularly our customer experience and success teams. • Influence and shape the product by advocating for customer needs and translating them to shipped features.

• Own the growth engineering function: Partner closely with our Growth team to identify opportunities, design experiments, and ship changes that improve our core funnel metrics. • Experiment fast and iterate: Implement A/B tests and experiments across our product, from landing pages to onboarding to customer lifecycle messaging, while learning quickly and using data to evaluate and inform next steps. • Build new bets: Go beyond incremental optimization to prototype and ship new features, including dark horse ideas that could unlock disproportionate growth. • Influence the product: Advocate for growth-minded thinking across the company and translate learnings into product improvements that benefit all users.