YipitData logo
YipitData

Market Research for the Disruptive Economy.

Senior Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$150K - $160K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Marketing Manager

YipitData

• Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives. • Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion. • Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities. • Take ownership of key projects from concept through execution. • Drive marketing initiatives independently while maintaining strong cross-functional communication. • Develop and manage multi-channel demand generation programs. • Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates. • Lead go-to-market planning and execution for new datasets, products, features, and launches. • Create campaign assets, customer communications, and launch plans to support product adoption.

Job Requirements

  • 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
  • Experience planning and executing multi-channel marketing programs that deliver measurable results.
  • Comfortable owning marketing strategy and working independently with high autonomy.
  • Strong analytical skills, experience measuring performance, sharing results, and turning data into actionable insights.
  • Hands-on experience with Salesforce, Marketo, ON24, Asana, and similar marketing platforms.
  • Understanding of marketing operations, including lead lifecycle management, campaign reporting, and attribution.
  • Highly organized, strong project management skills, ability to manage multiple priorities.
  • Clear and effective communication skills, both written and verbal.
  • Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
  • People management experience is a plus, but not required.

Benefits

  • Flexible work hours
  • Unlimited vacation
  • Generous 401K match
  • Parental leave
  • Team events
  • Wellness and work-from-home budget
  • Learning reimbursement
  • Equity

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