Role Description The Paid Media Implementation Specialist is responsible for executing, optimizing, and supporting digital marketing initiatives across paid search and paid social platforms while serving as a key operational and strategic partner to Senior Paid Media Strategists. This role is designed for individuals who understand paid media beyond campaign execution. Successful candidates can: - Conduct account audits - Identify inconsistencies and implementation errors - Troubleshoot platform challenges - Recognize performance opportunities - Contribute insights that strengthen overall account strategy Working closely with Senior Paid Media Strategists, this individual helps translate strategy into action, ensuring: - Campaigns are implemented accurately - Tracking is functioning properly - Accounts remain healthy and aligned with client goals While this role does not own primary client communication or overall account strategy, it plays an important role in: - Strategic execution - Account analysis - Optimization efforts across paid search and paid social programs What You'll Do Campaign & Platform Execution - Build, launch, and manage campaigns across Google Ads, Meta, LinkedIn, Microsoft Ads, and other advertising platforms - Implement campaign updates, audience changes, creative launches, budget adjustments, and tracking requirements - Ensure all platform implementations align with strategist recommendations and client objectives - Maintain campaign accuracy, platform organization, and account hygiene - Execute optimizations and testing initiatives as directed by Senior Paid Media Strategists Account Auditing & Health Monitoring - Conduct routine account audits to identify performance gaps, implementation issues, inefficiencies, and optimization opportunities - Monitor accounts for pacing issues, budget concerns, tracking problems, disapproved ads, broken automations, and platform errors - Identify inconsistencies across campaigns, ad groups, audiences, creative assets, and tracking setups - Proactively surface risks and opportunities before they impact performance - Escalate findings and recommendations to Senior Paid Media Strategists Strategic Support & Collaboration - Collaborate closely with Senior Paid Media Strategists to execute integrated paid search and paid social strategies - Translate strategic recommendations into accurate and timely platform execution - Contribute insights and recommendations based on account audits, platform analysis, and campaign performance - Assist in identifying growth opportunities and optimization initiatives across client accounts - Support strategic testing programs and performance improvement initiatives - Help drive client retention through operational excellence and proactive problem-solving Implementation & Technical Support - Configure conversion tracking, pixels, platform integrations, and event measurement - Validate tracking accuracy and troubleshoot implementation issues - Support onboarding and setup of new client accounts - Assist with platform migrations, account restructures, and operational projects - Ensure measurement and attribution systems are functioning properly across platforms Process & Documentation - Maintain internal documentation, implementation procedures, and account records - Ensure consistent execution standards across all accounts - Contribute to process improvements and operational efficiencies - Support the development of best practices across paid search and paid social teams Qualifications - 3+ years of paid media experience - Hands-on experience with: - Google Ads - Meta Ads - Microsoft Ads - LinkedIn Ads - Strong understanding of campaign setup, optimization, audience targeting, bidding strategies, and conversion tracking - Experience supporting both Paid Search and Paid Social programs - Ability to conduct account audits and identify performance, tracking, and implementation issues - Ability to identify opportunities for improvement and recommend actionable solutions - Strong analytical and problem-solving skills - Excellent attention to detail - Strong organizational and time management skills - Ability to collaborate effectively with senior stakeholders and cross-functional teams - Ability to work effectively in a fast-paced agency environment Preferred - Agency experience managing multiple client accounts - Experience with Google Tag Manager and Google Analytics - Familiarity with CRM and marketing automation platforms - Understanding of attribution modeling and performance reporting - Experience supporting multi-channel growth strategies - Experience implementing advanced tracking and measurement frameworks Success Measures - Accuracy and speed of campaign implementation - Reduction in platform, tracking, and operational errors - Proactive identification of account risks, inconsistencies, and optimization opportunities - Meaningful contributions to account performance through audits, analysis, and recommendations - Effective collaboration with Senior Paid Media Strategists on strategic initiatives - Support of client retention and account growth goals - Ability to execute strategic initiatives with minimal oversight - Contribution to operational efficiency and process improvement across the organization