• Own end-to-end execution across Madison Logic’s hosted, industry, and virtual event programs spanning several hosted events per year, key industry activations, and a recurring cadence of webinars / virtual events. • Build detailed run-of-show documents, manage speaker prep and rehearsals, coordinate day-of execution timelines, and troubleshoot issues in real-time. • Produce webinars from setup through post-event publishing: manage session configuration, speaker logistics, rehearsals, live moderation support, Q&A facilitation, recording downloads, and handoff to content workflows. • Proactively identify and evaluate in-person and virtual event opportunities— including conferences, sponsorships, hosted events, executive programs, and webinar themes—that directly support business objectives across pipeline growth, ABM engagement, customer expansion, and brand visibility. • Manage event logistics and vendor relationships: venue contracts, catering coordination, room setup, signage, swag/collateral fulfillment, shipping logistics, onsite staffing, and real-time issue resolution. • Build and scale a connected customer and prospect community through curated experiences, recurring touchpoints, and high-value programming such as roundtables, peer networking sessions, meetups, and executive conversations. • Develop ongoing engagement calendars that extend beyond single events, turning webinars and in-person moments into long-term relationships and repeat participation. • Partner with content, product marketing, customer marketing, and demand gen teams to create community-first experiences that drive education, adoption, and advocacy. • Cultivate relationships with customers, partners, speakers, and advocates to drive repeat participation and loyalty. • Capture community insights and feedback to inform content, messaging, and program strategy. • Own Madison Logic’s social media presence across LinkedIn and other emerging channels as appropriate. • Develop and manage the social content calendar aligned to campaigns, events, community programming, product launches, and thought leadership initiatives. • Create, publish, and optimize social content including event promotion, live event coverage, community highlights, short-form video clips, executive thought leadership, and post-event storytelling. • Leverage social channels to drive event attendance, community participation, audience growth, and brand engagement. • Actively engage with followers, partners, speakers, and customers to build relationships and foster two-way conversation. • Partner with Marketing Operations to track social performance metrics (engagement, growth, clicks, influence on pipeline) and continuously refine strategy based on insights. • Partner with demand gen, product marketing, sales, and customer teams to align experiences with business goals and define audience targeting and promotion strategies for events and community programs. • Track performance across events, community engagement, and social channels — connecting activity to pipeline and revenue impact. • Continuously optimize programming based on performance data and audience feedback. • Travel expectation: ~10-15%, depending on event schedule (typically 4-6 trips annually for hosted events and select industry activations).

• Custom fit and dispense Maui Jim sunglasses at Corporate Sales and Incentive Meetings • Travel 100% of the time to Maui Jim promotional events to custom fit and dispense sunglasses • Work with clients at event for on-site logistics and event procedures • Set-up, tear-down, inventory, and coordinate the station and all promotional items at the events • Project a professional image to all customers while presenting company services and policies • Oversee distribution of Rx Conversion Cards for customer Rx inquiries at events • Coordinate and support hospitality operations and event execution for boating and charter activities • Ensure an exceptional guest experience throughout all boating and charter operations

About the Role  As the Director of Events-Marketing , you will own the strategy, planning, and execution of Innovaccer’s U.S. event portfolio — spanning Tier-1 healthcare conferences, executive roundtables, hosted experiences, partner forums, and field events.  You will define our annual event strategy, determine where and how we show up, and ensure every event is aligned to enterprise GTM priorities. Working closely with Sales, Leadership, Product, and Growth Marketing, you will design event experiences that strengthen executive relationships, accelerate pipeline, and position Innovaccer as a category leader.  This role owns event strategy and execution end-to-end. A Day in the Life  1. Annual Event Strategy & Portfolio Design  - Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals.  - Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events).  - Establish selection criteria for:  - Which events to sponsor vs. attend vs. host  - Geographic priorities  - Account concentration  - Competitive presence  - Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning.  - Conduct ROI and historical performance analysis to inform event investment decisions.  2. Event-Level Strategic Planning  For each priority event:  - Define:  - Target audience profile (in collaboration with Sales leadership) ○ Strategic objective (pipeline acceleration, executive relationship building, product positioning, brand awareness, etc.)  - Core messaging and narrative  - On-site experience design  - Determine optimal event format and setting:  - Booth strategy vs. hosted suite vs. private dinner vs. executive forum  - Venue selection (luxury dining, curated experiences, healthcare-focused spaces, etc.)  - Design agenda and flow:  - Executive roundtables  - Fireside chats  - Customer storytelling  - Thought leadership positioning - Identify appropriate strategic partners (e.g., Chime, HFMA, HIMSS, Becker’s, AHIP, regional healthcare associations) and define engagement model:  - Sponsorship tier  - Speaking slots  - Co-branded events  - Closed-door executive sessions  3. Sales & Leadership Alignment  - Partner with Sales Leadership to:  - Identify priority accounts and territories for event participation ○ Align field events to account penetration strategy  - Coordinate executive attendance and relationship mapping ● Develop executive briefing frameworks:  - Talking points  - Target account summaries  - Event objectives for C-suite attendees  - Ensure leadership time is deployed strategically at the highest-impact events.  - Facilitate pre-event and post-event alignment sessions with Sales.  4. On-Site Execution Excellence  - Lead end-to-end logistics, vendor management, and operational execution.  - Ensure:  - Clear run-of-show documentation  - Stakeholder role clarity  - Real-time issue management  - High-quality brand representation  - Oversee booth design, experiential elements, AV, staffing plans, and on-site messaging consistency.  - Serve as the event lead on the ground, coordinating cross-functional stakeholders.  5. Post-Event Impact & Measurement  - Define event success metrics beyond vanity metrics: - Pipeline created  - Pipeline accelerated  - Executive meetings conducted  - Strategic account engagement depth  - Partner with Marketing Ops and Sales Ops to:  - Track event influence in CRM  - Measure ROI by event tier  - Develop quarterly event performance reviews  - Drive a continuous improvement loop into next quarter’s event planning.  6. Budget Ownership & Vendor Management  - Own and manage the U.S. events budget.  - Evaluate and negotiate contracts with:  - Event organizers  - Hospitality venues  - Production vendors  - Fabricators  - Optimize cost per executive engagement and cost per opportunity metrics.  7. Team & Process Leadership  - Build and manage a high-performing events team (as scale requires). - Develop scalable playbooks for:  - Executive dinners  - Roundtables  - Tier-1 conference execution  - Partner-led activations  - Implement event planning workflows and documentation standards. - Establish repeatable pre-event and post-event operating rhythms.  What You Need  - 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS. - Strategic Event Portfolio Leadership  - Demonstrated experience designing annual event strategies aligned to enterprise sales motions.  - Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker’s, etc.).  - Executive-Level Experience Design  - Experience hosting executive roundtables, curated dinners, and high-touch engagement forums.  - Ability to craft structured, outcome-driven agendas.  - Revenue & ROI Orientation  - Proven track record of driving measurable pipeline impact from events. ○ Familiarity with CRM and reporting systems (Salesforce, marketing automation tools).  - Cross-Functional Leadership  - Ability to influence Sales, Marketing, Product, and Executive stakeholders.  - Strong planning discipline and stakeholder communication.  - Operational Excellence  - Exceptional vendor management and negotiation skills.  - Strong project management capabilities with attention to detail.  - Education - Bachelor’s degree in Marketing, Business, or related field; MBA preferred.  We offer competitive benefits to set you up for success in and outside of work. Here’s What We Offer - Generous Paid Time Off: Recharge and relax with 22 days of fixed time off per year, in addition to company holidays—because we believe work-life balance fuels performance. - Best-in-Class Parental Leave: Spend quality time with your growing family. We offer one of the industry’s most generous parental leave policies to support you during life’s most important moments. - Recognition & Rewards: We celebrate wins—big and small. Get rewarded with monetary incentives and company-wide recognition for your impact and dedication. Your hard work won’t go unnoticed. - Comprehensive Insurance Coverage: Stay covered with medical, dental, and vision insurance, plus 100% company-paid short- and long-term disability and basic life insurance. Optional perks include discounted legal aid and pet insurance. Innovaccer Inc. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace where all employees feel valued and empowered regardless of any characteristic protected by federal, state or local law including, without limitation, race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, medical condition, disability, age, marital status, or veteran status. Innovaccer Inc. participates in the E-Verify program to confirm employment eligibility of all newly hired employees based out of the U.S. and employed by Innovaccer Inc. For any additional information, please visit the below websites: E-Verify Right to Work (English) Right to Work (Spanish) Disclaimer:  Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.

• Ownership of PM standards, task lists, schedules, and documentation. • Define PM scopes, frequencies, and acceptance criteria. • Ensure PM execution aligns with equipment design limits and warranty requirements. • Develop and manage tiered PM offerings and renewal strategies. • Track PM compliance, findings, and required follow-up actions. • Lead U.S. PM teams and approved service partners. • Enforce Thermal Works safety, conduct, and quality standards. • Ensure consistent documentation, reporting, and close-out. • Drive continuous improvement using field data and trend analysis. • Support the hiring, training, and development of service personnel. • Ensure all service requests are handled in a timely manner based on needs. • Provide operational oversight for service call workflows, ensuring timely triage, dispatch coordination, and resolution aligned with SLA expectations. • Establish standards for service call documentation, root cause capture, and corrective action tracking to improve equipment reliability and knowledge sharing. • Partner with field teams and service partners to optimize response readiness, parts availability, and escalation pathways for complex service events. • Coordinate with corrective maintenance teams when deficiencies are identified during PMs. • Ensure PM records support warranty compliance and claim defense. • Identify early failure trends and escalate issues to Engineering. • Analyze service call trends to identify recurring issues, drive preventative actions, and inform updates to PM scopes and reliability strategies. • Own U.S. PM KPIs, including: contract fulfillment, SLA compliance, repeat deficiency reduction, customer satisfaction. • Provide regular performance reporting to Director of Service.