Madison Logic

• Own and execute outbound prospecting strategies to build a qualified pipeline of mid-market opportunities • Conduct discovery calls and needs assessments with marketing executives and C-level decision-makers • Present and demonstrate Madison Logic's multi-channel ABM solutions (CTV, Audio, Display, Content Syndication) • Develop customized proposals that align with prospect business objectives and marketing strategies • Navigate complex buying processes and build consensus across multiple stakeholders • Negotiate contract terms and close deals with minimum 3-month commitments at target contract values • Consistently achieve and exceed quarterly and annual new business revenue targets • Collaborate with Customer Experience and Marketing teams to ensure seamless handoffs • Maintain accurate pipeline forecasting and activity tracking in Salesforce

• Own and execute outbound prospecting strategies to build a qualified pipeline of mid-market opportunities • Conduct discovery calls and needs assessments with marketing executives and C-level decision-makers • Present and demonstrate Madison Logic's multi-channel ABM solutions (CTV, Audio, Display, Content Syndication) • Develop customized proposals that align with prospect business objectives and marketing strategies • Navigate complex buying processes and build consensus across multiple stakeholders • Negotiate contract terms and close deals with minimum 3-month commitments at target contract values • Consistently achieve and exceed quarterly and annual new business revenue targets • Collaborate with Customer Experience and Marketing teams to ensure seamless handoffs • Maintain accurate pipeline forecasting and activity tracking in Salesforce

• Ensure sellers have clear territories, clean data, effective processes, and actionable insights to hit revenue targets. • Support annual and quarterly sales planning, including quota setting, territory design, and capacity modeling. • Translate company growth goals into measurable sales targets, KPIs, and dashboards. • Partner with Sales & Marketing leadership to outline ICP definitions and funnel stages. • Analyze pipeline health, conversion rates, and coverage to recommend actions for hitting targets. • Facilitate weekly forecasting and pipeline and delivery review processes with Sales, CX & Exec leadership. • Define and monitor sales core metrics including activity, prospecting funnel engagement, pipeline, bookings, quota attainment and revenue performance and surface insights to drive improvements. • Document, optimize, and enforce end‑to‑end sales processes from lead to renewal. • Build and maintain playbooks for opportunity management, forecasting, and handoffs between Sales and Delivery Ops Teams. • Identify friction in the seller workflow and drive improvements (e.g., fewer clicks, clearer stages, better handoffs). • Partner with Marketing & Enablement to roll out process changes, training, and reference guides. • Demonstrated expertise in the GTM tech stack used across Sales and CX, including advanced, day‑to‑day ownership of our prospecting, CRM, data enrichment, contracting, and conversation‑intelligence tools (e.g., LinkedIn Sales Navigator, Salesforce, ZoomInfo, Conga, Gong).

• Own end-to-end execution across Madison Logic’s hosted, industry, and virtual event programs spanning several hosted events per year, key industry activations, and a recurring cadence of webinars / virtual events. • Build detailed run-of-show documents, manage speaker prep and rehearsals, coordinate day-of execution timelines, and troubleshoot issues in real-time. • Produce webinars from setup through post-event publishing: manage session configuration, speaker logistics, rehearsals, live moderation support, Q&A facilitation, recording downloads, and handoff to content workflows. • Proactively identify and evaluate in-person and virtual event opportunities— including conferences, sponsorships, hosted events, executive programs, and webinar themes—that directly support business objectives across pipeline growth, ABM engagement, customer expansion, and brand visibility. • Manage event logistics and vendor relationships: venue contracts, catering coordination, room setup, signage, swag/collateral fulfillment, shipping logistics, onsite staffing, and real-time issue resolution. • Build and scale a connected customer and prospect community through curated experiences, recurring touchpoints, and high-value programming such as roundtables, peer networking sessions, meetups, and executive conversations. • Develop ongoing engagement calendars that extend beyond single events, turning webinars and in-person moments into long-term relationships and repeat participation. • Partner with content, product marketing, customer marketing, and demand gen teams to create community-first experiences that drive education, adoption, and advocacy. • Cultivate relationships with customers, partners, speakers, and advocates to drive repeat participation and loyalty. • Capture community insights and feedback to inform content, messaging, and program strategy. • Own Madison Logic’s social media presence across LinkedIn and other emerging channels as appropriate. • Develop and manage the social content calendar aligned to campaigns, events, community programming, product launches, and thought leadership initiatives. • Create, publish, and optimize social content including event promotion, live event coverage, community highlights, short-form video clips, executive thought leadership, and post-event storytelling. • Leverage social channels to drive event attendance, community participation, audience growth, and brand engagement. • Actively engage with followers, partners, speakers, and customers to build relationships and foster two-way conversation. • Partner with Marketing Operations to track social performance metrics (engagement, growth, clicks, influence on pipeline) and continuously refine strategy based on insights. • Partner with demand gen, product marketing, sales, and customer teams to align experiences with business goals and define audience targeting and promotion strategies for events and community programs. • Track performance across events, community engagement, and social channels — connecting activity to pipeline and revenue impact. • Continuously optimize programming based on performance data and audience feedback. • Travel expectation: ~10-15%, depending on event schedule (typically 4-6 trips annually for hosted events and select industry activations).