Role Description At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates. As our Digital Experience Manager / Web Product Manager (Growth/Marketing focused) at Doppel, you will own the strategy, creation, and evolution of our highest-impact web experiences. You’ll work at the intersection of Product Marketing, Design, and Web to ensure our website clearly communicates our value and drives measurable business outcomes. This is a critical role for our growth engine, turning our digital front door into a high-performing conversion channel. What You Will Do - Own and Evolve Key Web Experiences: - Audit our current site and identify gaps across product, features, use cases, and industry pages. - Define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs. - Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health. - Partner Closely with Product Marketing (PMM): - Translate product positioning and messaging into compelling, web-native experiences. - Collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context. - Act as the voice of the web user, ensuring messaging is optimized for readability, searchability, and conversion. - Lead Page Strategy: - Lead the creation of new pages from concept to launch. - Shape content, define structure, and develop wireframes that effectively communicate complex ideas and guide users to action. - Ensure all new pages meet best practices for performance, accessibility, and SEO. - Lead Cross-Functional Execution: - Work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch. - Proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight. - Continuously Optimize and Improve: - Regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms. - Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation. - Iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets. Qualifications - 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth. - Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites. - Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies. - Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO). - Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility. - Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices. - A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results. Bonus points - Experience working in a high-growth SaaS environment. - Good eye for design. - Prior experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web channels. Benefits - $140,000 - $170,000 OTE. - Meaningful equity so you share in Doppel’s success. - Remote first culture with flexibility built in. - Mission-Critical Work: Join a category-defining company that is genuinely changing the way organizations handle digital defense. - Ownership & Impact: You’ll have the autonomy to shape our advocacy strategy and build the blueprint for how we highlight customer success. - A High-Performance Culture: We offer a remote-first environment that values intellectual curiosity, rapid execution, and a healthy work-life balance. - Flexible PTO, comprehensive health benefits, parental leave, and more. - A high growth environment where your work has immediate impact and visibility. Salary Range $140,000 — $170,000 USD

• Reporting to the Sr. Trade Manager, the Trade Manager will be responsible for supporting our Sales crew in all aspects of trade promotion management and optimization. • This role will be a key contributor to the sales and finance organization and will be tasked with leading trade reviews for assigned customers. • Ensure accurate and complete accruals, guiding Sales on accurate promotional forecasting, and post-event analysis to guide sales in optimizing their trade dollars. • Guide the sales crew through all stages of the Trade Management process. • Coordinate and maintain Blacksmith TPM and TPO systems for assigned customers. • Lead monthly trade reviews with Account Managers for assigned customers. • Work with Accounting on deduction resolution and research to close deductions within 90 days of receipt. • Create and maintain reporting for the Sales team: Assist in developing and reporting trade management KPI metrics.

• Work side-by-side with our customers to understand their unique challenges and represent the customer as you work with the Rune engineering team to shape product development. • Collaborate cross-functionally with Rune engineering, product, business development and executive teams to ensure each team is engaged and working towards customer success. • Be comfortable that no two weeks in the life of a Mission Manager will be the same; be a do-er who wants to understand customer problems and highly technical solutions to those problems. • Support deployment of Rune software for testing, evaluation and operational use at government facilities and military bases. • Lead training sessions to ensure Rune’s product meets user needs, and to ensure it is being used to have a concrete impact on our customers’ operations. • Identify relevant datasets through deep engagement with customer problems and workflows, and work with Rune engineers to integrate this data into product delivery.

• Own hiring, coaching, and empowering a diverse team of multi-tier Support Specialists and/or managers. • Regularly host team meetings and one-on-ones while managing team performance. • Analyze team performance and ticket data to identify trends and opportunities for improvement. • Collaborate cross-functionally with other departments for projects aimed at driving efficiency and customer satisfaction.