• Support onboarding of new accounts, aligning goals, KPIs, and training needs. • Assess clinic and patient workflows and recommend process improvements. • Lead clinical experience projects aligned with Genomics roadmap priorities. • Gather customer feedback and document areas needing workflow or system enhancements. • Provide support for digital platform integrations and related technical processes. • Maintain project plans and deliver consistent status updates. • Collaborate with cross-functional teams to execute customer-focused initiatives. • Train clinics on new processes and collect feedback for continuous improvement. • Participate in strategic customer meetings and help identify expansion opportunities. • Act as the voice of the customer to guide product and service enhancements. • Provide best-practice guidance both virtually and on site; support NA Clinical Application Scientists. • Support investigations of embryology-related customer complaints with Product Surveillance.

• Learn the product end to end and stay current as it evolves, becoming the internal expert on how it actually behaves in customers' hands. • Bring customer context into internal conversations so decisions are grounded in real usage, real workflows, and real constraints, not assumptions. • Test new and existing functionality through the lens of the people who use it, surfacing issues, friction, and edge cases before they reach customers. • Own clear, reproducible bug reports and route them with the right priority and context, so Build can act quickly and Customer Success is no longer carrying this load. • Support customer-facing delivery through implementation tasks, workflow guidance, training preparation, documentation, and lightweight troubleshooting. • Help create guides, FAQs, templates, internal notes, and other resources that make support more scalable and reduce repeated one-off questions. • Work across customers, regions, and use cases to notice patterns in where customers are getting stuck, what workflows need more support, and where the product experience can be clearer. • Work closely with Customer Success, Product, and Build to make sure customer feedback, product issues, and implementation learnings are shared clearly and followed through.

• Manage a portfolio of approximately 30 Enterprise and Mid-Market accounts with a combined book of business value of circa £1.5m, focused on retention, growth and long-term client success. • Own client performance reporting and optimisation strategies, proactively monitoring delivery, identifying opportunities for improvement and ensuring campaigns consistently achieve strong results. • Oversee end-to-end campaign management, including offer execution, advertising tracking, performance analysis and client reporting to maximise campaign effectiveness and ROI. • Build strong client relationships through regular MBRs/QBRs, in-person meetings and occasional travel, while partnering closely with Account Managers to deliver a seamless client experience.

• Own and manage the full customer lifecycle: onboarding, adoption, training, and renewal • Build strong, proactive relationships with customers in the Americas • Identify and support opportunities for upsell and cross-sell in partnership with Sales • Coordinate with internal teams to resolve customer issues quickly and effectively • Collaborate with Customer Support Engineers to ensure seamless communication and delivery in response to support tickets • Collect and share customer feedback to improve product and service quality • Track success metrics and use data to inform customer strategy and engagement