• Planning, creation and implementation of engaging content for social media channels • Content Creation: Developing, filming and editing high-quality social content with a focus on TikTok and Instagram • Trend Scouting: Identifying which formats, memes and topics are likely to go viral and creatively adapting them • Community Management: Maintaining interaction with the community • Growth & Visibility: Developing strategies to expand social media reach • Performance Tracking: Analyzing metrics and deriving optimizations

• Developing and implementing organic and paid social media strategies that align with overall marketing goals. • Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization. • Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts. • Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI. • Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices. • Participating in client-facing calls and responding to email communications in a timely manner.

• Build, launch, manage, and optimize Meta advertising campaigns • Manage campaign structure, budgets, pacing, and scaling decisions • Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures • Monitor and analyze campaign performance across key performance indicators • Identify winning and underperforming creatives based on performance data • Collaborate with creative teams to generate new testing ideas and improve campaign performance • Maintain organized account structures and naming conventions • Provide weekly reporting, insights, and actionable recommendations • Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

• Create content for LinkedIn, Instagram, and Facebook using Canva. • Manage content calendars and schedule posts. • Assist in creating email marketing campaigns and track results. • Support ad strategy and reporting on performance. • Assist in the execution of Social Media Strategies. • Performing general administrative duties. • Other similar or related tasks.