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Paid Social Media Buyer
Location
Brazil
Posted
14 hours ago
Salary
0
Seniority
Senior
Job Description
Paid Social Media Buyer
Oowlish
• Build, launch, manage, and optimize Meta advertising campaigns • Manage campaign structure, budgets, pacing, and scaling decisions • Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures • Monitor and analyze campaign performance across key performance indicators • Identify winning and underperforming creatives based on performance data • Collaborate with creative teams to generate new testing ideas and improve campaign performance • Maintain organized account structures and naming conventions • Provide weekly reporting, insights, and actionable recommendations • Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Job Requirements
- 5+ years of hands-on Meta Ads experience
- Proven experience managing paid social campaigns for eCommerce brands
- Experience working in high-performance, data-driven marketing environments
- Strong analytical and reporting skills
- Experience managing significant advertising budgets
- Excellent attention to detail and campaign organization
- Strong English communication skills
- Ability to make optimization decisions based on performance data
- Deep expertise in Meta Ads Manager
- Strong understanding of:
- Meta Pixel
- Conversion API (CAPI)
- Attribution models
- Audience segmentation
- Experience managing $70,000+ monthly ad spend
- Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies
- Experience with Shopify brands is a plus
Benefits
- Home office;
- Competitive compensation based on experience;
- Career plans to allow for extensive growth in the company;
- International Projects;
- Oowlish English Program (Technical and Conversational);
- Oowlish Fitness with Total Pass;
- Games and Competitions;
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