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Oowlish

We make innovation simple, convenient and right...we just make it HAPPEN

Paid Social Media Buyer

Social Media ManagerSocial Media ManagerFull TimeRemoteSeniorTeam 51-200Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

14 hours ago

Salary

0

Seniority

Senior

High School5 yrs expEnglish

Job Description

Paid Social Media Buyer

Oowlish

• Build, launch, manage, and optimize Meta advertising campaigns • Manage campaign structure, budgets, pacing, and scaling decisions • Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures • Monitor and analyze campaign performance across key performance indicators • Identify winning and underperforming creatives based on performance data • Collaborate with creative teams to generate new testing ideas and improve campaign performance • Maintain organized account structures and naming conventions • Provide weekly reporting, insights, and actionable recommendations • Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

Job Requirements

  • 5+ years of hands-on Meta Ads experience
  • Proven experience managing paid social campaigns for eCommerce brands
  • Experience working in high-performance, data-driven marketing environments
  • Strong analytical and reporting skills
  • Experience managing significant advertising budgets
  • Excellent attention to detail and campaign organization
  • Strong English communication skills
  • Ability to make optimization decisions based on performance data
  • Deep expertise in Meta Ads Manager
  • Strong understanding of:
  • Meta Pixel
  • Conversion API (CAPI)
  • Attribution models
  • Audience segmentation
  • Experience managing $70,000+ monthly ad spend
  • Strong understanding of eCommerce metrics, including:
  • ROAS
  • CPA
  • MER
  • bCAC
  • Contribution Margin
  • AOV
  • CTR
  • CPC
  • CPM
  • CVR
  • Experience scaling eCommerce brands through Meta advertising
  • Experience running creative testing programs
  • Ability to translate performance data into optimization strategies
  • Experience with Shopify brands is a plus

Benefits

  • Home office;
  • Competitive compensation based on experience;
  • Career plans to allow for extensive growth in the company;
  • International Projects;
  • Oowlish English Program (Technical and Conversational);
  • Oowlish Fitness with Total Pass;
  • Games and Competitions;

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