Fuel Your Brand.
Social Media Strategist
Location
Barbados
Posted
15 hours ago
Salary
0
Seniority
Mid Level
Job Description
Social Media Strategist
Brafton Inc.
• Developing and implementing organic and paid social media strategies that align with overall marketing goals. • Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization. • Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts. • Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI. • Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices. • Participating in client-facing calls and responding to email communications in a timely manner.
Job Requirements
- Bachelor’s degree required; Studies in Marketing, Communications or related area preferred
- Minimum 2+ years of relevant work experience.
- Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.
- Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
- Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.
- Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.
- Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others.
Benefits
- Remote working role
- Ability to operate in local time zone
- Support for creating effective remote work environment
Related Guides
Related Categories
Related Job Pages
More Social Media Manager Jobs
Paid Social Media Buyer
OowlishWe make innovation simple, convenient and right...we just make it HAPPEN
• Build, launch, manage, and optimize Meta advertising campaigns • Manage campaign structure, budgets, pacing, and scaling decisions • Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures • Monitor and analyze campaign performance across key performance indicators • Identify winning and underperforming creatives based on performance data • Collaborate with creative teams to generate new testing ideas and improve campaign performance • Maintain organized account structures and naming conventions • Provide weekly reporting, insights, and actionable recommendations • Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks
Junior Social Media, Marketing Assistant
ValatamRemote Teams & Virtual Assistants for growing businesses 🌎.
• Create content for LinkedIn, Instagram, and Facebook using Canva. • Manage content calendars and schedule posts. • Assist in creating email marketing campaigns and track results. • Support ad strategy and reporting on performance. • Assist in the execution of Social Media Strategies. • Performing general administrative duties. • Other similar or related tasks.
• Create content for LinkedIn, Instagram, and Facebook using Canva. • Manage content calendars and schedule posts. • Coordinate email marketing campaigns and track results. • Support ad strategy and reporting on performance. • Execute Social Media Strategies • Other similar or related tasks.
• The Social Media Video Editor creates engaging, platform-optimised video content for marketing and learning initiatives across multiple digital channels. • Using the latest AI-powered editing tools and post-production workflows, the role transforms briefs and scripts into high-quality videos that maximise audience engagement and production efficiency. • Working closely with cross-functional teams, the editor applies best practices in social media algorithms, hook-led storytelling, and content optimisation for platforms such as LinkedIn, YouTube, Instagram, and TikTok while continuously adopting new technologies to improve performance and scalability. • Leverage cutting-edge AI-powered production workflows to create engaging, high-performing educational and social media video content at scale. • Combine creative storytelling, automation, and platform expertise to produce hook-led videos optimised for learning outcomes, audience retention, and algorithmic distribution across professional and social networks.



