• Plan, execute and optimize Paid Social, Programmatic and Popunder campaigns across platforms such as Meta, TikTok, LinkedIn and other relevant channels. • Analyze campaign performance, identify key insights and adjust strategies to achieve client and business objectives. • Act as a trusted client contact, managing expectations, communicating results and building strong, long-term relationships. • Create and present clear performance reports with actionable insights, strategic recommendations and next steps. • Use AI tools and automation solutions to streamline day-to-day workflows, improve reporting efficiency and support campaign optimization. • Stay up to date with platform updates, Paid Social trends, Programmatic and Popunder developments, AI-driven opportunities and performance marketing best practices. • Ensure campaigns comply with platform policies, regulatory requirements and responsible advertising standards within the iGaming industry.

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands. • Run timelines, budgets, deliverables, and approvals so nothing slips. • Act as the single point of contact for creators, clients, and internal teams. • Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them. • Stay ahead of problems and keep every stakeholder aligned, rather than firefighting. • Build creator pricing from the ground up using CPV (cost per view) and projected performance. • Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin. • Proactively negotiate added-value assets and maximize the value on every deal. • Manage campaign budgets line by line, model scenarios, and flag commercial risk early. • Treat every campaign as a commercial unit, not just a creative one. • Build trusted relationships through clear, proactive, no-surprises communication. • Read each client's style and match it, from polished weekly reporting to fast informal updates. • Anticipate client needs, surface insight, and create the conditions for renewal and growth. • Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical. • Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding. • Make sure content lands on brand guidelines, cultural nuance, and campaign objectives. • Handle creator contracting, usage rights, and disclosure compliance cleanly. • Track performance against the numbers that matter: CPV, reach, engagement, and conversion. • Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap. • Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets. • Flag data inconsistencies and workflow gaps early. • Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting. • Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it. • Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech. • Use AI daily to move faster and raise the quality of your work. • Adopt new tools quickly and improve workflows on Kyra's AI-native platform. • Bring a willingness to experiment. This is paying off across the team and we want people who lean in.

Role Description Bist du der Typ, der gern datengetrieben arbeitet, bei den Kanälen immer auf dem neuesten Stand ist und Kampagnen nicht nur umsetzt, sondern strategisch vorantreibt? Bei uns übernimmst du die Verantwortung auf Kanalebene: Du planst, steuerst und optimierst die Kampagnen unserer Kunden und entwickelst passende Strategien zielgerichtet, performanceorientiert und mit vollem Ownership. - Strategie für den Kunden auf Kanalebene entwickeln - Google Ads Kampagnen - SEA Keyword Analysen - SEA Kampagnen planen, aufsetzen, optimieren und auswerten - Ad Copies schreiben - Reportings erstellen - Linkedin Kampagnen - Kampagnen planen und aufsetzen - Monitoring und Optimierung, Nurturing - Reporting und Auswertungen - Conversion Tracking mit dem Google Tag Manager und Analytics - Tracking Konzepte für Webseiten - Erstellung von Analytics Reports - Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) - Auswertung des Nutzerverhaltens auf der Webseite - Conversion Optimierung von Landing Pages und der Website - Landing Page Entwürfe - Optimierung des Nutzers Funnels hinsichtlich Conversions - E Mail Outreach - Entwerfen von E-Mails/Sequenzen mit Apollo oder ähnlichen Tools - Optimierung und Auswertung - Weiterentwicklung von Kanälen - Neue Trends und Möglichkeiten finden - Zusammenarbeit mit dem Projekt Manager - Erstellen von Reportings, Analysen und Dokumentationen - Kundensupport - Vereinzelt: Teilnahme an Kunden-Meetings Qualifications - Erfahrung im Online-Marketing (mindestens 2 Jahre) - Kenntnisse im Umgang mit digitalen Tools und Plattformen - Proaktives und analytisches Mindset, lösungsorientiertes Denken - Lernbereit, schnelle Auffassungsgabe - Offenheit, Kontaktfreude und Kommunikationsstärke - Zuverlässige und detailorientierte Arbeitsweise - Hohe IT-Affinität - Deutsch: am besten C1, bist du bei B2 - zahlen wir deinen Kurs, wenn du Lust hast, weiterzulernen; Englisch Business Level Requirements - Erfahrung im B2B Marketing (idealerweise im IT-Bereich) - Google Ads-Erfahrung, fundiertes Wissen in Keyword-Recherchen, Kampagnen-Optimierung - Erfahrung in LinkedIn Leadgenerierung - Erfahrung mit E-Mail Copywriting (Apollo oder ähnliche Tools) Benefits - Zusammenarbeit als Festanstellung oder auf Freelancer-Basis - Start: so bald wie möglich - Mind. 20 Stunden pro Woche bis Vollzeit - 100 % remote - Kommunikation in Zeitzone CET (Berlin) erwartet, max. +/- 2 Stunden - Partnerschaftliche Zusammenarbeit (strategisch steht immer ein Projekt Manager zur Seite) - Zugang zu unserer eigenen Ausbildungsplattform für B2B-Marketing, für kontinuierliche Weiterbildung und den Ausbau deiner Marketing-Expertise Company Description Die Leadeffect GmbH mit Sitz in Hamburg unterstützt B2B-Unternehmen bei der Generierung qualifizierter Neukunden-Anfragen per Online Marketing. Unser Motto: Professionell aufzutreten ist wichtig, aber ernste Gesichter gibt es schon genug in der Arbeitswelt.

• Manage and optimize paid social campaigns across platforms including Meta, TikTok, Reddit, Snapchat, and Pinterest • Monitor and adjust budgets, bidding strategies, audience segmentation, and campaign structures to improve performance • Track key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates • Implement real-time optimizations to maximize efficiency and growth outcomes • Analyze paid media performance data to identify trends, opportunities, and optimization recommendations • Utilize tools such as Google Analytics (GA4), Meta Ads Manager, Milans Media Mix Model (MMM), and channel-native reporting platforms • Translate complex performance data into clear, actionable insights for leadership and stakeholders • Develop reports that support strategic decision-making and campaign planning • Contribute to testing roadmaps across audiences, bidding strategies, creative formats, and campaign structures • Evaluate new platform features, automation capabilities, and emerging advertising opportunities • Document test results and share learnings to support continuous improvement and scalability • Partner with creative and influencer teams to ensure paid assets are properly planned, trafficked, and launched • Provide performance-based insights that help inform creative strategy and asset development • Collaborate with marketing, analytics, and growth teams to align campaigns with broader business objectives • Connect campaign results to actionable recommendations that improve future performance