• Manage paid digital campaigns, focusing on paid search and social, for example: Google Ads, Facebook Ads Manager, Programmatic/Display Advertising, LinkedIn Ads • Develop and share strategic advertising road maps based on client goals, opportunities, competitors, and budget • Build and manage reporting, analyzing data and optimizing as needed • Interface with and educate clients in meetings, providing campaign updates and recaps, and sharing paid media best practices • Win new paid media clients through strong research, presentations, and pitches • Establish strong, accountable relationships with paid media clients • Perform in-depth audits of clients’ existing paid media accounts • Work with The Digital Ring’s Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met. • Quickly identify urgent issues, understand the cause, and react quickly and confidently • Document successes and work with the Copywriting team to create case studies. • Remain current on the latest paid media trends • Be available as a source of knowledge for the internal team

• Serás el punto de contacto principal para cuentas asignadas de paid media. • Diseñarás, ejecutarás y optimizarás campañas en: Google Ads / Bing Ads / Facebook / Social Ads • Implementarás estrategias en search, display, remarketing, social y video. • Analizarás resultados, generarás reportes y propondrás mejoras para maximizar el ROI. • Colaborarás con equipos internos (estrategia, ventas) para impulsar el crecimiento. • Delegarás tareas y apoyarás a coordinadores y asistentes. • Te mantendrás actualizado(a) en tendencias y mejores prácticas del marketing digital.

• Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI. • Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes. • Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel. • Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership. • Ensure content aligns to the buyer journey and supports both acquisition and retention. • Oversee website strategy, performance, optimization, and analytics. • Plan and execute industry events and tradeshows from concept to post-event ROI analysis. • Partner closely with Sales to align campaigns, enablement materials, and lead management processes. • Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities. • Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline. • Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact. • Bring a deeply analytical and math-driven approach to decision-making.

• Build and manage paid advertising campaigns for multiple clients ranging from $5k-$100k+/mo in ad spend across various industries. • Develop growth strategies for clients and execute around measurable KPIs. • Monitor and analyze performance data and report results effectively to the team. • Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights. • Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies. • Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists.