• Manage and optimize paid social campaigns across platforms including Meta, TikTok, Reddit, Snapchat, and Pinterest • Monitor and adjust budgets, bidding strategies, audience segmentation, and campaign structures to improve performance • Track key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates • Implement real-time optimizations to maximize efficiency and growth outcomes • Analyze paid media performance data to identify trends, opportunities, and optimization recommendations • Utilize tools such as Google Analytics (GA4), Meta Ads Manager, Milans Media Mix Model (MMM), and channel-native reporting platforms • Translate complex performance data into clear, actionable insights for leadership and stakeholders • Develop reports that support strategic decision-making and campaign planning • Contribute to testing roadmaps across audiences, bidding strategies, creative formats, and campaign structures • Evaluate new platform features, automation capabilities, and emerging advertising opportunities • Document test results and share learnings to support continuous improvement and scalability • Partner with creative and influencer teams to ensure paid assets are properly planned, trafficked, and launched • Provide performance-based insights that help inform creative strategy and asset development • Collaborate with marketing, analytics, and growth teams to align campaigns with broader business objectives • Connect campaign results to actionable recommendations that improve future performance

• Manage paid digital campaigns, focusing on paid search and social, for example: Google Ads, Facebook Ads Manager, Programmatic/Display Advertising, LinkedIn Ads • Develop and share strategic advertising road maps based on client goals, opportunities, competitors, and budget • Build and manage reporting, analyzing data and optimizing as needed • Interface with and educate clients in meetings, providing campaign updates and recaps, and sharing paid media best practices • Win new paid media clients through strong research, presentations, and pitches • Establish strong, accountable relationships with paid media clients • Perform in-depth audits of clients’ existing paid media accounts • Work with The Digital Ring’s Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met. • Quickly identify urgent issues, understand the cause, and react quickly and confidently • Document successes and work with the Copywriting team to create case studies. • Remain current on the latest paid media trends • Be available as a source of knowledge for the internal team

• Serás el punto de contacto principal para cuentas asignadas de paid media. • Diseñarás, ejecutarás y optimizarás campañas en: Google Ads / Bing Ads / Facebook / Social Ads • Implementarás estrategias en search, display, remarketing, social y video. • Analizarás resultados, generarás reportes y propondrás mejoras para maximizar el ROI. • Colaborarás con equipos internos (estrategia, ventas) para impulsar el crecimiento. • Delegarás tareas y apoyarás a coordinadores y asistentes. • Te mantendrás actualizado(a) en tendencias y mejores prácticas del marketing digital.

• Own the demand-generation strategy with a relentless focus on pipeline creation, conversion, and ROI. • Run and optimize SEO and SEM programs in partnership with external agencies, ensuring measurable outcomes. • Build, execute, and analyze multi-channel campaigns that drive qualified leads and accelerate the funnel. • Develop and manage an annual content plan including blogs, whitepapers, case studies, email workflows, and thought leadership. • Ensure content aligns to the buyer journey and supports both acquisition and retention. • Oversee website strategy, performance, optimization, and analytics. • Plan and execute industry events and tradeshows from concept to post-event ROI analysis. • Partner closely with Sales to align campaigns, enablement materials, and lead management processes. • Work with Product and Support teams to ensure marketing messaging reflects product value, customer pain points, and market opportunities. • Build dashboards, models, and reporting frameworks to track marketing performance and forecast pipeline. • Continuously test, measure, and optimize programs for CAC, LTV, MQL→SQL conversion, win rates, and retention impact. • Bring a deeply analytical and math-driven approach to decision-making.