Milan Laser Hair Removal

• Manage and optimize paid social campaigns across platforms including Meta, TikTok, Reddit, Snapchat, and Pinterest • Monitor and adjust budgets, bidding strategies, audience segmentation, and campaign structures to improve performance • Track key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates • Implement real-time optimizations to maximize efficiency and growth outcomes • Analyze paid media performance data to identify trends, opportunities, and optimization recommendations • Utilize tools such as Google Analytics (GA4), Meta Ads Manager, Milans Media Mix Model (MMM), and channel-native reporting platforms • Translate complex performance data into clear, actionable insights for leadership and stakeholders • Develop reports that support strategic decision-making and campaign planning • Contribute to testing roadmaps across audiences, bidding strategies, creative formats, and campaign structures • Evaluate new platform features, automation capabilities, and emerging advertising opportunities • Document test results and share learnings to support continuous improvement and scalability • Partner with creative and influencer teams to ensure paid assets are properly planned, trafficked, and launched • Provide performance-based insights that help inform creative strategy and asset development • Collaborate with marketing, analytics, and growth teams to align campaigns with broader business objectives • Connect campaign results to actionable recommendations that improve future performance

• Own motion assets end to end from concept through final delivery, including ideation, design, animation, editing, and finishing • Create emotionally compelling, performance-driven motion content designed to capture attention, drive engagement, and convert audiences across paid and organic channels • Independently build high-impact social creative optimized for Meta, TikTok, Pinterest, and Snapchat, following each platforms creative best practices • Translate performance insights into creative decisions, iterating based on hook performance, retention, and conversion signals • Balance brand storytelling and performance rigor, delivering work that is both emotionally resonant and results-driven • Partner with creative and performance leads, but maintain clear ownership over execution and quality of motion outputs • Test and optimize motion assets based on campaign performance data