• Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance against new-shopper and efficiency targets. • Own paid influencer and creator acquisition, from partner identification and briefing through to whitelisting/partnership ads, performance measurement, and scaling what works, in coordination with the broader creator and cultural marketing initiatives. • Drive efficient growth in First-Time Shoppers, treating creative as the primary performance lever: concepting, briefing, and rapidly testing and iterating ad creative at the cadence of modern social buying demands. • Serve as the paid media team's closest partner to the Creative team, translating performance signals into clear creative briefs and feeding learnings back into the next round of concepts and formats. • Design and run a continuous creative experimentation roadmap (hooks, formats, messaging, audiences) with structured testing and clear read-outs that compound learnings over time. • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts and creator partnerships in good standing. • Partner with the Senior Director and Finance on budget scenarios and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets) and key cultural and seasonal moments. • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. • Evaluate, test, and onboard new social platforms, creator partners, and ad tech as opportunities and platform risk dictate, building resilience against channel volatility. • Present channel performance, creative learnings, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence. • Document strategies, creative learnings, and processes in shared SOPs to support team-wide continuity and knowledge transfer.

• Coordinate with internal and external teams to handle payment migration processes. • Communicate payment migration-related information clearly and concisely across the organization as necessary. • Oversee data transformation and migration processes, ensuring accuracy, data integrity, and compliance with internal and external requirements. • Become an expert in migrating data to and within the Bloomerang platform. • Translate complex technical information and processes into clear and concise documentation tailored to a variety of audiences. • Establish and develop relationships with external payment processors and internal Bloomerang teams; implement best practices and process optimizations. • Identify technical and procedural bottlenecks, support escalation management, and drive accountability across stakeholders.

Role Description The ideal candidate has a background in data analysis, is detail oriented, understands ODBC connectivity, relational databases, working knowledge of C# or other comparable scripting languages, experience using Microsoft Visual Studio Code or MS Visual Studio, and has data conversion experience. Also, prepares for and performs all DMS data conversions for any dealership or dealer group complexity level via virtual methods to ensure dealership is fully operational. Responsible for data conversion multiple data sets that tie together, such as history data. Also, responsible for reviewing and analyzing data. - Write scripts customized to customer data, which enables IDE tool to Convert data sets across software platforms. (40%) - Verifies new system is fully functional and client is able to conduct business upon conversion completion. (40%) - Consults with multiple parties including ICD, Field Service, Project Manager, Conversion Consultant and dealership department management to assess dealership readiness for data Conversion. (10%) - Acts as a mentor to other Data Conversion Specialists by teaching them applications and processes, and by setting quality, productivity, and work ethic standards. (10%) - Performs other related duties as assigned. Qualifications - 2-5 years as a Data Conversion specialist or related field. - Experience with data extraction and strong data analytical skills required. - 2-3 years writing in C# or other comparable scripting languages. - 1-2 years’ experience using MS Visual Studio Code or MS Visual Studio. - Superior SQL programming knowledge. - Strong Excel skills. - Strong communication skills and ability to interact with internal and external partners (vendors, customers, executives, etc.). - Detailed oriented. - Strong data analytical skills. - Ability to efficiently plan workload and prioritize to meet deadlines. - Accounting Knowledge Preferred. - Required to successfully complete product and internal tools training. Preferred Qualifications - Dealer Management Software/Data knowledge. - Coding experience in .Net or Java framework. - Knowledge of PostgreSQL. Contract Duration This is a contract position anticipated to last 7 months, with potential to be extended depending on business needs. Inclusion and Diversity at Lightspeed At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact. Equal Employment Opportunity Statement Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category. Important Note Applicants must be authorized to work in the U.S. Ready to apply? Take the next step in your career—apply today and join a team where your skills will make an impact!

• You take ownership of your clients' performance and run advertising campaigns on Facebook and Instagram — specifically tailored to each client's business model. • You optimize toward your clients' individual North Star metrics. • You develop hypotheses and testing processes to improve the performance of ad creatives and share results with clients and content teams. • You act as the main point of contact for the brands you manage. • You handle campaign analysis, create reporting, and identify optimization potential on- and off-platform. • You scale your ad accounts to high four- to five-figure daily budgets. • You use artificial intelligence intelligently to break down complex tasks and develop solution approaches.