• Define and execute a unified, enterprise-wide eCommerce strategy to accelerate revenue growth across all IXL Learning brands, marketplaces (including Amazon, Walmart, Target), and direct-to-consumer channels • Manage and optimize the Carson Dellosa direct-to-consumer website and storefront, focusing on merchandising, promotions, and product listings to maximize traffic and conversion • Spearhead the end-to-end management of the Amazon Vendor Central account, overseeing daily operations, catalog setup, A+ content, brand store, and performance monitoring • Drive growth across all 3P marketplaces (Amazon, Walmart, Target, etc.) by implementing data-driven merchandising, promotional calendars (seasonal events, deals, coupons), and listing optimization • Ensure compliance and optimal account health by proactively monitoring key metrics, responding promptly to Amazon communications, and managing case resolution for listing errors and policy issues • Lead listing optimization efforts across all channels, ensuring all products feature effective titles, keywords, high-quality imagery, and compelling content • Generate and analyze comprehensive weekly/monthly performance reports to track P&L, identify growth trends, inform forecasting, and provide insights for PPC optimization and strategic decision-making • Act as a key cross-functional partner to Marketing and Product teams to align on seasonal strategies, brand messaging, and the creation/launch of new bundles and eCommerce-specific assortments

• Deeply learn Revley’s product suite, services, and value proposition • **Build and own the internal CRM system to track all clients,** stages, and interactions • **Design and implement **a structured enterprise **client onboarding flow** • Create scalable **client service systems, processes, and playbooks** • **Systemize all repeatable workflows into clear SOPs** • Build, train, and **manage the Client Services team** • **Own client experience** across onboarding, delivery, ongoing success, and retention • Work closely with Product, Sales, Operations, and Engineering to improve client outcomes • Act as the voice of the customer internally and **drive continuous improvement** • **Oversee integrations with payment processors, gateways, and third-party tools** (for example CRMs, subscription systems, analytics tools) • **Define technical onboarding checklists and success criteria** for different client segments • **Act as the primary escalation point** for complex technical or platform-related client issues • **Define SLAs, response time standards, **and incident communication processes for enterprise clients • **Support pre-sales **by contributing to technical discovery calls and solution design for complex accounts

• Define the Enterprise UX North Star • Ensure a "One Company" feel across disparate platforms • Govern the enterprise design to accelerate development while ensuring consistency • Advocate for "Human-Centricity" in the capital allocation process • Ensure design standards prioritize "Security by Design" • Act as the connective bridge between App Dev, Marketing, and Operations • Standardize the "Go-to-Market" process for internal software launches • Own the product stack (e.g., Pendo, WalkMe, Hotjar, Jira Product Discovery) • Collaborate with the Cyber Security and GRC team to ensure compliance • Lead a team focused on digital adoption platform • Establish a robust "Voice of the User" program

**What You’ll Do** **Traffic and Acquisition** - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects **Offers, Funnels, and CRO** - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps **Customer Nurture and LTV** - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic **Performance and Forecasting** - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers **Team Leadership** - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All