**What You’ll Do** **Traffic and Acquisition** - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects **Offers, Funnels, and CRO** - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps **Customer Nurture and LTV** - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic **Performance and Forecasting** - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers **Team Leadership** - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Оцінити, вдосконалити та оптимізувати поточні процеси для доставки та зберігання товару, побудувати систему прогнозування наступних замовлень. • Створити основу для масштабування. Те, що ти запустиш, має лягти в основу майбутньої системи: зрозумілі процеси, мінімум хаосу, максимум ефективності. • Відстеження основних метрик та моніторинг прогресу.

• Edit high-converting video ads for Meta (Facebook & Instagram) • Create engaging VSL (Video Sales Letters) • Produce scroll-stopping UGC-style creatives • Follow established SOPs while continuously improving performance • Collaborate closely with the marketing and creative teams • Contribute to ongoing testing and scaling winning creatives

• Launch, track and maintain product on assigned retailer website/s • Utilize excel templates, retailer portals and/or PIM systems to ensure all requirements are met prior to items launching • Process specification, pricing and imagery updates, ensuring items go-live within documented time frames • Analyze content using retailer portals, sales reports and audits, acting upon further optimization strategies • Assess product accuracy through various site audits, ensuring content, pricing, imagery and placement are optimized for prime searchability • Collaborate directly with Account Management partners to drive and implement retailer merchandising and sales strategies • Ensure consistent updates and communication are provided to both our brands and retail partners • Partner with Brand Content team to ensure retailer requirements are communicated, updated and optimized to boost sell through • Manage large project workload through diligent prioritization, exercising flexibility with varying business needs and communicating updates to internal partners • Monitor and seek constant improvement upon KPIs and SLAs, ensuring timelines are adhered to and quality metrics align with requirements • Act as an innovator for new processes and procedures, continuously focusing on business driving improvements and initiatives • Perform various ad-hoc projects relevant to assortments and/or retailer requests • Meticulously track projects and metrics, including; Product launches and updates, Varying ad-hoc projects, Assortments on all retailer partner(s)