• Define the Enterprise UX North Star • Ensure a "One Company" feel across disparate platforms • Govern the enterprise design to accelerate development while ensuring consistency • Advocate for "Human-Centricity" in the capital allocation process • Ensure design standards prioritize "Security by Design" • Act as the connective bridge between App Dev, Marketing, and Operations • Standardize the "Go-to-Market" process for internal software launches • Own the product stack (e.g., Pendo, WalkMe, Hotjar, Jira Product Discovery) • Collaborate with the Cyber Security and GRC team to ensure compliance • Lead a team focused on digital adoption platform • Establish a robust "Voice of the User" program

**What You’ll Do** **Traffic and Acquisition** - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects **Offers, Funnels, and CRO** - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps **Customer Nurture and LTV** - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic **Performance and Forecasting** - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers **Team Leadership** - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Оцінити, вдосконалити та оптимізувати поточні процеси для доставки та зберігання товару, побудувати систему прогнозування наступних замовлень. • Створити основу для масштабування. Те, що ти запустиш, має лягти в основу майбутньої системи: зрозумілі процеси, мінімум хаосу, максимум ефективності. • Відстеження основних метрик та моніторинг прогресу.

• Edit high-converting video ads for Meta (Facebook & Instagram) • Create engaging VSL (Video Sales Letters) • Produce scroll-stopping UGC-style creatives • Follow established SOPs while continuously improving performance • Collaborate closely with the marketing and creative teams • Contribute to ongoing testing and scaling winning creatives