AI Marketing Systems Engineer
Location
North Carolina + 1 moreAll locations: North Carolina | Massachusetts
Posted
3 days ago
Salary
$92.0K - $115.0K / year
Seniority
Senior
Job Description
AI Marketing Systems Engineer
Bitsight
• Build and Scale Marketing Systems Design, build, and maintain workflows, automations, and internal tools that support marketing execution and lead management. • Connect marketing platforms across the GTM ecosystem using APIs, integrations, middleware, and scripting. • Identify opportunities to streamline campaign execution and eliminate manual processes. • Balance rapid experimentation with long-term scalability, reliability, and governance. • Serve as a primary administrator for HubSpot, including workflows, lifecycle stages, lead scoring, custom properties, reporting, integrations, and data governance. • Maintain data quality standards, field mappings, attribution models, and campaign tracking frameworks. • Troubleshoot system issues and optimize platform performance to support business objectives. • Identify and implement high-impact AI use cases across the marketing team. • Build AI-powered workflows that support: Content and creative generation Campaign testing and optimization Audience segmentation and personalization Lead routing and qualification. • Evaluate emerging AI technologies and recommend practical applications that improve marketing efficiency and performance. • Generate analysis that provides visibility into campaign performance and funnel effectiveness. • Ensure marketing technologies and data workflows comply with GDPR and other applicable privacy regulations by maintaining consent management processes, data governance standards, preference management, and customer data handling controls. • Translate campaign strategies into repeatable workflows, automations, and operational systems. • Build audience segmentation frameworks aligned to BitSight's Ideal Customer Profile, including security leaders, risk and compliance teams, and procurement stakeholders. • Ensure clean, reliable data flows from marketing channels into CRM and analytics systems (Salesforce, HubSpot, Looker etc.)
Job Requirements
- 5–8 years of experience in marketing operations, marketing technology, revenue operations, automation engineering, or related technical roles.
- Experience evaluating and deploying AI-powered marketing technologies in production environments.
- Hands-on HubSpot administration experience, including workflows, lifecycle management, lead scoring, custom objects/properties, reporting, and integrations.
- Experience managing and optimizing CRM and marketing automation ecosystems.
- Strong understanding of workflow automation, APIs, system integrations, and data architecture.
- Experience with AI platforms and tools such as ChatGPT, Claude, Gemini, Cursor, or similar technologies.
- Proficiency in at least one scripting or programming language such as Python, JavaScript, or SQL.
- Strong analytical and problem-solving skills with the ability to translate business requirements into scalable technical solutions.
- Excellent communication skills and the ability to collaborate across Marketing, Revenue Operations, Sales, and Technical teams.
Benefits
- medical, dental, and vision insurance
- paid parental leave
- flexible time off
- a 401(k) plan with employee and company contribution opportunities
- life and disability insurance
- tuition reimbursement
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