• Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events. • Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization. • Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence. • Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance. • Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency. • Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials. • Develop and maintain a content calendar aligned to business priorities and buyer journeys. • Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation. • Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution. • Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking. • Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns. • Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities. • Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management. • Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact. • Analyze campaign results, identify trends, and provide recommendations to improve performance.

• Develop and execute a regional business development plan focused on GaN and SiC opportunities, including TAM/SAM/QSAM and application trends • Engage directly with OEMs, customers, and distribution partners to grow share of wallet and strengthen Nexperia’s market position • Own and implement regional pricing strategy, including quoting, negotiations, and margin optimisation • Lead and manage RFQs and commercial negotiations with end customers and partners • Define and execute sales channel strategies, including pricing structures, incentive programmes, and contract conditions • Identify and capture new business opportunities through marketing lead generation and conversion • Collaborate with Sales to convert leads into revenue, ensuring strong pipeline management • Collect and analyse market intelligence and pricing benchmarks to support business growth decisions • Drive adoption of wide bandgap technologies by aligning value propositions with customer application needs

• Unterstützung bei der Planung und Umsetzung lokaler Marketingmaßnahmen • Einschätzung regionaler Werbemöglichkeiten und passender Kanäle • Zusammenarbeit bei Maßnahmen in Print, Online, Radio und weiteren lokalen Medien • Beratung dazu, welche Werbeformen in der jeweiligen Stadt oder Region besonders gut funktionieren • Unterstützung bei der lokalen Vermarktung unserer Tourneen und Produktionen

• Drive awareness, demand generation, and revenue growth within the franchise ecosystem • Develop and execute Pilot's franchise industry marketing strategy • Build industry-specific messaging and value propositions • Design and execute integrated campaigns that generate pipeline • Create content and establish Pilot as a trusted voice in franchise finance