Helping advisors grow their business through extraordinary marketing.
Segment Marketing Manager – AR
Location
United States
Posted
15 hours ago
Salary
$80K - $90K / year
Seniority
Senior
Job Description
Segment Marketing Manager – AR
FMG
• Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events. • Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization. • Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence. • Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance. • Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency. • Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials. • Develop and maintain a content calendar aligned to business priorities and buyer journeys. • Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation. • Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution. • Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking. • Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns. • Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities. • Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management. • Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact. • Analyze campaign results, identify trends, and provide recommendations to improve performance.
Job Requirements
- 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role
- Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations.
- Proven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reporting.
- Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus.
- Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity.
- Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight.
- Comfortable presenting and hosting live webinars and virtual events.
- An analytical mindset with the ability to pull insights from campaign data and translate them into action.
- Highly organized, self-directed, and calm under the pressure of competing deadlines.
Benefits
- Medical with $0 co-pay
- Telehealth plan
- Dental
- Vision
- Health Savings Account (HSA) with generous employer contributions
- Flexible Spending Accounts (FSA)
- Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
- Company-paid Short & Long Term Disability coverage
- Company-paid Employee Assistance Program (EAP)
- Matching 401(k) with immediate full vesting
- On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
- Internet & Gym Reimbursement!
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Global Marketing Manager
PCI Pharma ServicesPCI Pharma Services is a pharmaceutical manufacturing company that strives to be a “bridge between life-changing therapies and patients.” As an employer, th
Role Description The Global Marketing Manager is a remote role and the desired candidate can be located in the UK, Ireland, or the East Coast (USA). This role plays a key role in advancing PCI Pharma Services' global brand presence, reputation, and commercial success across international markets. This position is responsible for developing, managing, and executing integrated marketing strategies and programs that drive brand awareness, customer engagement, lead generation, and business growth. Working closely with Business Development, Commercial teams, regional marketing partners, and cross-functional stakeholders, the Global Marketing Manager ensures marketing initiatives are strategically aligned, globally consistent, locally relevant, and compliant with applicable regulatory requirements. This individual will contribute to and lead a variety of marketing initiatives across content, campaigns, operations, digital marketing, events, and brand management. The role requires a combination of strategic thinking, operational excellence, strong communication skills, and a data-driven approach to decision-making. The Global Marketing Manager champions innovation, continuous improvement, and collaboration while helping strengthen PCI's position as a leading CDMO and pharmaceutical services partner worldwide. Key Responsibilities - Develop, manage, and execute integrated global marketing strategies and campaigns that support corporate and commercial objectives. - Strengthen PCI's brand visibility, positioning, and reputation across key global markets. - Partner with Business Development, Commercial teams, regional marketing teams, and other stakeholders to align marketing initiatives with business priorities and growth opportunities. - Manage marketing programs across content, digital channels, campaigns, events, and marketing operations. - Ensure consistency of brand messaging, identity, and positioning across all regions, channels, and customer touchpoints. - Monitor, analyze, and report on key marketing performance indicators, including brand awareness, engagement, lead generation, conversion, and return on investment. - Leverage market research, competitive intelligence, customer insights, and performance data to optimize marketing strategies and campaign effectiveness. - Support and drive integrated go-to-market initiatives that contribute to customer acquisition, retention, and pipeline growth. - Ensure marketing activities comply with applicable global and regional regulatory requirements. - Promote innovation through the adoption of new technologies, tools, processes, and marketing best practices. - Collaborate across functions to deliver impactful marketing programs that support organizational goals. - Contribute to the development of marketing plans, budgets, objectives, and measurement frameworks. - Manage multiple projects simultaneously while balancing strategic priorities and day-to-day execution. - Serve as a brand ambassador for PCI and represent the Global Marketing function in cross-functional, regional, and external initiatives. - Mentor, support, and share knowledge with team members as appropriate. Key Competencies - Strategic Thinking - Business Acumen - Marketing Planning and Execution - Data Analysis and Performance Measurement - Brand Management - Cross-Functional Collaboration - Communication and Influencing Skills - Decision Making - Problem Solving - Project Management - Innovation and Continuous Improvement - Results Orientation - Stakeholder Management - Leadership and Mentorship Qualifications - Bachelor's degree in Marketing, Business, Science, Communications, or a related field. - Relevant marketing experience commensurate with the responsibilities of the role, preferably within a CDMO, pharmaceutical services, life sciences, or healthcare environment. - Experience developing and executing marketing campaigns, programs, and initiatives across multiple channels. - Strong understanding of marketing strategy, customer engagement, lead generation, brand management, and campaign measurement. - Experience utilizing CRM platforms, marketing automation tools, analytics platforms, and reporting systems. - Demonstrated ability to analyze data and translate insights into actionable recommendations. - Strong business acumen with the ability to align marketing activities to commercial objectives. - Excellent written, verbal, presentation, and stakeholder management skills. - Proven ability to collaborate effectively across functions, regions, and organizational levels. - Strong project management, organizational, and prioritization skills. - High level of initiative, adaptability, emotional intelligence, and problem-solving ability. - Passion for innovation, continuous improvement, and professional growth. - Willingness to travel domestically and internationally as required. Equal Employment Opportunity (EEO) Statement PCI Pharma Services is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. At PCI, Equity and Inclusion are at the core of our company’s purpose: Together, delivering life-changing therapies. We are committed to cultivating an inclusive workplace by holding ourselves accountable to the highest standards of understanding, fairness, respect, and equal opportunity – at every level. We envision a PCI community where everyone can belong and grow, and we strive to bring this vision to reality by continuously and intentionally assessing our people practices, policies and programs, marketing approach, and workplace culture.




