• Direct leadership and management of the Global Partner Marketing team, including resource management, hiring, mentorship, and performance management. • Develop, design, implement, and measure marketing programs for the global ecosystem across all partner types (system integrators, resellers, and technology partners) in collaboration with the partner ecosystem team and regional marketing leadership. • Oversee partner-ready demand creation programs designed to drive new opportunities into the global pipeline, working with product marketing to align joint solution messaging for worldwide go-to-market initiatives. • Collaborate with international field marketing and enablement teams to support global partner readiness and certification. • Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the global website and in localized worldwide campaigns. • Manage the end-to-end market development funds (MDF) process globally, including proposal management, team review, compliance, and proof of performance tracking across international regions.

Role Description We are seeking a results-oriented, detail-driven Marketing Coordinator who will serve as a bridge between marketing operations and digital asset management. This role will be responsible for maintaining, organizing, and optimizing the firm’s digital assets (images, documents, resumes, project profiles, etc.) with proper metadata and organization, while also supporting marketing campaigns, collateral production, and database segmentation. The ideal candidate is comfortable with both creative/marketing workflows, as well as structured, taxonomy-driven asset management. - Create and update project sheets, resumes, brochures, and one-pagers. - Ensure branding consistency: maintain style guides, templates, logos; make sure all marketing/proposal materials adhere to our brand standards. - Work across regional offices to provide support by uploading projects to the website. - Oversee the uploading, tagging, categorization, and organization of all digital assets (project images, project profiles, photo shoot imagery, etc.) in the firm’s DAM system. - Quality Control & Format Compliance: Review assets to confirm they meet visual, technical, and brand standards. - Create and maintain metadata standards, controlled vocabularies, taxonomy, naming conventions, and folder structures to provide consistency, findability, and scalability. - Audit and clean existing assets: remove duplicates, correct metadata errors/missing tags, apply consistent standards. Qualifications - Bachelor's degree in marketing, data management, communications, or a related field. - 0-2 years of experience. - Strong attention to detail. - Proficiency in Adobe InDesign and Microsoft Office Suite. - Proficiency in copy editing and proofreading. Requirements - Experience with CRM (Deltek Vantagepoint preferred). - Familiar with project management programs. - Excellent verbal, written, and interpersonal communication skills. - Excellent project management and organization skills. - Able to work well under deadline pressure and balance multiple priorities successfully. Benefits - Medical, dental, and vision insurance. - 401(k) with company match. - Paid time off and company holidays. - Wellness programs and employee assistance resources. - Professional development support.

• Plan and execute regional marketing initiatives aligned to regional pipeline targets and ICP segments • Lead GTM execution for product launches and campaigns in the assigned region independently • Identify regional market trends and translate them into actionable marketing proposals • Collaborate directly with regional account directors and sales teams on deal acceleration • Identify late-stage opportunities in the regional pipeline and propose concrete marketing support to accelerate closing • Document marketing's role in closed-won deals — originated, accelerated, or influenced — with clear timeline and touchpoint evidence • Own closed-won story documentation for the assigned region: minimum 2–3 per half-year with marketing fingerprint clearly established • Execute ABM campaigns for strategic regional accounts with personalized touchpoints across the buyer journey • Move ABM initiatives from planning to visible pipeline outcomes independently • Flag event leads moving toward close immediately as priority pipeline stories • Lead regional event planning and execution • Manage logistics, content alignment, and post-event follow-up with sales • Track and report on regional marketing performance connected to pipeline and revenue — not vanity metrics • Provide competitive and market intelligence specific to the assigned region • Maintain attribution data for regional marketing activity in CRM

• Build and manage a prospect pipeline through direct outreach, LinkedIn engagement, and regional events. • Identify and map key decision-makers across mid-market shippers, 3PLs, and logistics tech companies. • Conduct discovery conversations and qualify prospects based on pain points and buying signals. • Localize Loadsmart’s messaging, collateral, and case studies for LATAM audiences. • Create region-specific assets such as 1-pagers, intro decks, and customer stories. • Support industry events and conferences by driving lead generation and brand awareness. • Provide competitive intelligence, customer feedback, and market insights to refine GTM strategy. • Maintain accurate CRM records, track pipeline health, and report weekly on opportunity status. • Measure event impact and relationship-building progress to inform leadership decisions.