Role Description We are seeking a results-oriented, detail-driven Marketing Coordinator who will serve as a bridge between marketing operations and digital asset management. This role will be responsible for maintaining, organizing, and optimizing the firm’s digital assets (images, documents, resumes, project profiles, etc.) with proper metadata and organization, while also supporting marketing campaigns, collateral production, and database segmentation. The ideal candidate is comfortable with both creative/marketing workflows, as well as structured, taxonomy-driven asset management. - Create and update project sheets, resumes, brochures, and one-pagers. - Ensure branding consistency: maintain style guides, templates, logos; make sure all marketing/proposal materials adhere to our brand standards. - Work across regional offices to provide support by uploading projects to the website. - Oversee the uploading, tagging, categorization, and organization of all digital assets (project images, project profiles, photo shoot imagery, etc.) in the firm’s DAM system. - Quality Control & Format Compliance: Review assets to confirm they meet visual, technical, and brand standards. - Create and maintain metadata standards, controlled vocabularies, taxonomy, naming conventions, and folder structures to provide consistency, findability, and scalability. - Audit and clean existing assets: remove duplicates, correct metadata errors/missing tags, apply consistent standards. Qualifications - Bachelor's degree in marketing, data management, communications, or a related field. - 0-2 years of experience. - Strong attention to detail. - Proficiency in Adobe InDesign and Microsoft Office Suite. - Proficiency in copy editing and proofreading. Requirements - Experience with CRM (Deltek Vantagepoint preferred). - Familiar with project management programs. - Excellent verbal, written, and interpersonal communication skills. - Excellent project management and organization skills. - Able to work well under deadline pressure and balance multiple priorities successfully. Benefits - Medical, dental, and vision insurance. - 401(k) with company match. - Paid time off and company holidays. - Wellness programs and employee assistance resources. - Professional development support.

• Plan and execute regional marketing initiatives aligned to regional pipeline targets and ICP segments • Lead GTM execution for product launches and campaigns in the assigned region independently • Identify regional market trends and translate them into actionable marketing proposals • Collaborate directly with regional account directors and sales teams on deal acceleration • Identify late-stage opportunities in the regional pipeline and propose concrete marketing support to accelerate closing • Document marketing's role in closed-won deals — originated, accelerated, or influenced — with clear timeline and touchpoint evidence • Own closed-won story documentation for the assigned region: minimum 2–3 per half-year with marketing fingerprint clearly established • Execute ABM campaigns for strategic regional accounts with personalized touchpoints across the buyer journey • Move ABM initiatives from planning to visible pipeline outcomes independently • Flag event leads moving toward close immediately as priority pipeline stories • Lead regional event planning and execution • Manage logistics, content alignment, and post-event follow-up with sales • Track and report on regional marketing performance connected to pipeline and revenue — not vanity metrics • Provide competitive and market intelligence specific to the assigned region • Maintain attribution data for regional marketing activity in CRM

• Build and manage a prospect pipeline through direct outreach, LinkedIn engagement, and regional events. • Identify and map key decision-makers across mid-market shippers, 3PLs, and logistics tech companies. • Conduct discovery conversations and qualify prospects based on pain points and buying signals. • Localize Loadsmart’s messaging, collateral, and case studies for LATAM audiences. • Create region-specific assets such as 1-pagers, intro decks, and customer stories. • Support industry events and conferences by driving lead generation and brand awareness. • Provide competitive intelligence, customer feedback, and market insights to refine GTM strategy. • Maintain accurate CRM records, track pipeline health, and report weekly on opportunity status. • Measure event impact and relationship-building progress to inform leadership decisions.

• Drafting, localizing, and distributing strategic press releases for Italian media outlets. • Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy. • Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities. • Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels. • Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms. • Definition and management of the Italian editorial plan. • Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure effectiveness in the Italian market. • Technical and operational management of email marketing campaigns. • Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops. • Content creation and strategy to maximize impact and lead generation stemming from event participation. • Main point of contact and workflow management with any external agencies/consultants. • Management and technical coordination of external freelancers for the production of Italian marketing materials. • Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice. • Constant monitoring and monthly reporting of main marketing KPIs for the Italian market.