• Build and manage a prospect pipeline through direct outreach, LinkedIn engagement, and regional events. • Identify and map key decision-makers across mid-market shippers, 3PLs, and logistics tech companies. • Conduct discovery conversations and qualify prospects based on pain points and buying signals. • Localize Loadsmart’s messaging, collateral, and case studies for LATAM audiences. • Create region-specific assets such as 1-pagers, intro decks, and customer stories. • Support industry events and conferences by driving lead generation and brand awareness. • Provide competitive intelligence, customer feedback, and market insights to refine GTM strategy. • Maintain accurate CRM records, track pipeline health, and report weekly on opportunity status. • Measure event impact and relationship-building progress to inform leadership decisions.

• Drafting, localizing, and distributing strategic press releases for Italian media outlets. • Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy. • Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities. • Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels. • Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms. • Definition and management of the Italian editorial plan. • Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure effectiveness in the Italian market. • Technical and operational management of email marketing campaigns. • Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops. • Content creation and strategy to maximize impact and lead generation stemming from event participation. • Main point of contact and workflow management with any external agencies/consultants. • Management and technical coordination of external freelancers for the production of Italian marketing materials. • Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice. • Constant monitoring and monthly reporting of main marketing KPIs for the Italian market.

• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals. • Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends. • Write compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audience. • Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys. • Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hours. • Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale. • Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the program. • Analyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send). • Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions. • Manage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement. • Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations. • Partner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpoints. • Monitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendations. • Perform other duties as assigned.

About monday.com monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organizations work and outpace their competition. About The Role - Implement and own the regional marketing plan for customer growth and acquisition, driving toward regional pipeline and revenue targets. - Lead all regional marketing activity and develop local B2B campaigns and organise events to drive pipeline for the Japan team. - Partner with agencies to own performance marketing and brand campaigns to market. - Understand customer value by creating and promoting Customer Success Stories with the regional team. - Manage the entire customer journey, from introducing flywheel motions to optimizing conversions. - Produce localized content marketing materials accessible through a centralized information hub. - Effectively collaborate with HQ marketing, Sales, and Partner teams while optimizing lead processes with regional Marketing Operations and Sales managers. - Analyze marketing campaigns for ROI, support co-marketing with partners, and foster a strong local community through events and content creation. The Requirements - 5+ years in B2B SaaS as a regional marketing manager with expertise in enterprise marketing tactics. - Experience in managing a budget and reporting pipeline and revenue impact from B2B marketing programs. - Demonstrated success in organising events, including tradeshows and company-led events for lead generation. - Experience partnering with local agencies to drive performance marketing activity, including SEM and social. - Track record of success in delivering pipeline and revenue outcomes. - Strong collaborator and has worked with global organisations to execute campaigns. - Self-starter with the ability to use data and industry insights to make strategic decisions. - Bilingual: Fluent in Japanese and good English skills. - Established relationships with regional marketing agencies and proficiency with tools like Salesforce.com, Hubspot for marketing optimizations. - Exceptional communication, presentation, and writing skills; adept at creating marketing materials, blogs, and press releases. - Aligns with monday.com's culture and values, customer-centricity, and a positive, empathetic attitude. What monday.com can offer you: - Join a customer-obsessed team where transparency and ownership are how we actually operate — not just things we put on a wall. - Work on a multi-product suite powered by advanced AI, where what you ship reaches hundreds of thousands of customers worldwide - Competitive salary, benefits, bonus potential, and equity eligibility for many roles — we believe people who build the product should share in its success - Grow fast through a dedicated L&D team, AI workshops, bootcamps, and internal hackathons — the industry moves quick and so do we - A collaborative, global culture backed by Employee Resource Groups and workplace teams across New York, Tel Aviv, London, Munich, Warsaw, Tokyo, Sydney, Singapore and more