Remote technical staffing from Latin America.
Marketing Analyst
Location
Mexico
Posted
3 days ago
Salary
0
Seniority
Mid Level
Job Description
Marketing Analyst
Zipdev
• Analyze marketing, sales, and customer data to identify trends, opportunities, and performance gaps. • Monitor campaign performance and customer engagement across multiple channels. • Evaluate content performance to determine what resonates with audiences and what can be improved. • Track key marketing metrics including conversion rates, customer retention, lifetime value, and campaign effectiveness. • Develop reports and dashboards that provide actionable insights to stakeholders. • Translate data findings into recommendations that improve marketing performance and business outcomes. • Help build, launch, and optimize email and SMS automation campaigns. • Support lifecycle marketing initiatives including welcome flows, nurture campaigns, post-purchase sequences, win-back programs, and customer retention efforts. • Create and maintain audience segmentation strategies based on customer behavior and engagement data. • Monitor campaign performance and recommend optimizations based on results. • Assist with testing and continuous improvement of marketing campaigns. • Support marketing logistics, workflows, and operational processes. • Manage and maintain marketing data accuracy across platforms and systems. • Assist with CRM data migration, cleanup, organization, and ongoing maintenance. • Ensure customer and marketing data remain synchronized across integrated systems. • Collaborate with cross-functional teams to improve marketing processes and automation. • Work within HubSpot to manage contacts, lists, workflows, and reporting. • Utilize Zapier to support integrations and automate business processes. • Support Shopify data management and reporting initiatives. • Assist with maintaining data integrity across marketing and sales platforms. • Help optimize marketing technology infrastructure and workflows.
Job Requirements
- 2–3 years of experience in Marketing Analytics, Marketing Operations, CRM Management, or Lifecycle Marketing.
- Hands-on experience with:
- HubSpot
- Shopify
- Zapier
- Strong analytical skills and experience working with marketing and sales data.
- Proficiency with spreadsheets, including pivot tables, formulas, reporting, and data analysis.
- Experience activating and managing marketing campaigns.
- Experience supporting CRM data migration, data cleanup, or data management initiatives.
- Understanding of customer lifecycle marketing and audience segmentation.
- Ability to identify content performance trends and engagement opportunities.
- Strong organizational skills with a process-oriented mindset.
- Excellent attention to detail and ability to manage multiple projects simultaneously.
- Strong written and verbal English communication skills.
- Must be located in Latam.
- Nice-to-Haves**
- Experience with email and SMS marketing platforms such as Klaviyo, Omnisend, or Attentive.
- Experience with e-commerce businesses and customer retention strategies.
- Familiarity with attribution models and digital marketing performance metrics.
- Experience building dashboards and marketing reports.
- Knowledge of customer journey mapping and lifecycle marketing best practices.
- Experience working with marketing automation tools and integrations.
- Exposure to paid media reporting and performance analysis.
- Basic SQL, data visualization, or business intelligence experience.
- Experience in the beauty industry.
Benefits
- Work remotely Monday - Friday, 40 hours a week (no weekends)
- Vacation: 10 business days a year
- Holidays: 5 National Holidays a year
- Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
- Parental Leave
- Health Care Reimbursement
- Active Lifestyle Reimbursement
- Quarterly Home Office Reimbursement
- Payroll Deduction Purchase Plans
- Longevity Bonus
- Continuous Learning Bonus
- Access to Training and Professional Development Platforms
- Did we mention it's REMOTE?!!
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