• Own marketing-sourced and marketing-influenced pipeline. • Set the targets, hit them, and report contribution against bookings. • Run the ABM program against Tier 1 and Tier 2 target accounts. • Manage spend, creative testing, audience targeting, and CAC. • Build segmented, persona-aware campaigns that move contacts from first touch to sales-ready. • Own the reporting that ties every program to pipeline.

• You oversee all of your client projects and take responsibility for lead cost and lead quality • You independently conduct client calls and onboardings and handle ongoing communication • You act as the interface between the client project, video editing, creative production, tracking, copywriting, etc. — you coordinate the other involved teams and ensure everything runs smoothly • When issues arise, you roll up your sleeves and take on tasks outside your core area

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program. • Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence. • Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program. • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap. • Partner with relevant stakeholders on audience management and ensure we're reaching the right users. • Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value. • Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.

• Paid Ads management on LinkedIn and Meta. • Build, launch and optimize campaigns from scratch on a daily basis. • CPL, CTR, ROAS and CPA are your primary KPIs. • Segment and refine audiences and targeting. • Manage budgets, plan frontloading and calculate bidding strategies. • Conduct weekly ad-account reviews with the team. • Perform ad copy and creative testing.