• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program. • Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence. • Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program. • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap. • Partner with relevant stakeholders on audience management and ensure we're reaching the right users. • Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value. • Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.

• Paid Ads management on LinkedIn and Meta. • Build, launch and optimize campaigns from scratch on a daily basis. • CPL, CTR, ROAS and CPA are your primary KPIs. • Segment and refine audiences and targeting. • Manage budgets, plan frontloading and calculate bidding strategies. • Conduct weekly ad-account reviews with the team. • Perform ad copy and creative testing.

• Manage day-to-day performance, optimization, and reporting across paid search, paid social, and other digital acquisition channels. • Support growth across a portfolio of three health and wellness brands with multiple audiences, balancing budget, audience strategy, and performance goals across distinct customer segments. • Own the business-level scorecard across all three brands: MER, contribution margin, payback period, LTV:CAC, and subscription rate. Treat CPA and CAC as the floor, not the bar — this role optimizes toward profitable growth, not efficient unprofitability. • Lead creative testing as a primary performance lever. Own a structured testing program across hooks, messaging, formats, offers, and landing pages with clear hypotheses, holdouts, and documented learnings that feed directly back into the creative brief process. • Bring a modern measurement lens to channel evaluation: incrementality testing, media mix modeling (MMM), and server-side/CAPI signal quality. Able to articulate where platform-reported ROAS diverges from actual business impact and advocate for measurement approaches that reflect true incrementality. • Maintain an informed view of Amazon alongside DTC — including halo effects, cross-channel attribution, and the role Amazon demand plays in total brand performance. Partner with the Amazon channel partner to ensure paid and retail strategies are complementary; this role should understand how DTC paid activity affects the full funnel, not treat it as a closed system. • Operate fluently within the compliance requirements of health and wellness advertising: substantiation standards, claim restrictions (structure/function vs. drug claims), platform-level policies, and FTC guidelines. Experience working within similar regulatory guardrails is a plus. • Identify opportunities to scale profitable growth, improve media efficiency, and reduce wasted spend across the portfolio.

• Launch, manage, and optimize Meta & TikTok ad campaigns • Create high-converting campaign structures focused on ticket sales and ROAS • Monitor daily performance and continuously improve KPIs • Retarget website visitors and build conversion funnels • Test creatives, audiences, and campaign strategies • Work closely with the team to align campaigns with upcoming events and launches • Provide quick reporting and performance insights