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Paired

Connecting Companies with the Best Global Talent #LETSGETPAIRED

Retention Strategist

Location

Serbia

Posted

8 days ago

Salary

0

Seniority

Senior

4 yrs expEnglish

Job Description

Retention Strategist

Paired

• Serve as the primary strategic advisor and point of contact for retention marketing clients. • Develop and execute retention strategies focused on increasing customer lifetime value (LTV), improving retention, and reducing churn. • Build and optimize customer lifecycle programs, including email and SMS automations, segmentation strategies, and retention flows. • Own campaign planning and retention calendars across multiple client accounts. • Conduct cohort analyses to identify customer behavior trends, retention opportunities, and growth insights. • Analyze performance data and provide actionable recommendations to improve retention outcomes. • Collaborate closely with Klaviyo Specialists, designers, and copywriters to execute retention initiatives. • Lead retention-focused projects and ensure timely, high-quality delivery across client accounts. • Stay current on industry trends, subscription commerce best practices, and retention marketing innovations. • Build strong client relationships and contribute to long-term client satisfaction and retention.

Job Requirements

  • 4+ years of experience in retention marketing, lifecycle marketing, CRM, or customer retention roles.
  • Strong expertise in Klaviyo, including flows, automations, segmentation, reporting, and lifecycle strategy.
  • Proven experience conducting cohort analysis and using customer data to drive retention decisions.
  • Experience working with e-commerce, DTC, or subscription-based brands.
  • Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
  • Excellent client-facing communication and stakeholder management abilities.
  • Experience managing multiple accounts or projects simultaneously in a fast-paced environment.
  • Familiarity with subscription platforms such as ReCharge, Skio, or similar tools is a plus.
  • Strong understanding of customer lifecycle marketing and subscription commerce models.
  • Comfortable leveraging AI tools such as Claude, ChatGPT, or similar platforms to improve efficiency and workflow.

Benefits

  • Full remote flexibility
  • Competitive salary
  • Opportunity to work with high-growth subscription CPG brands.
  • Collaborative international team with strong retention marketing expertise.
  • Exposure to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies.
  • Long-term growth opportunities within a rapidly expanding agency.

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