Software that Powers the Service Economy
Director, Paid Media
Location
Colorado
Posted
1 day ago
Salary
$170K - $190K / year
Seniority
Lead
Job Description
Director, Paid Media
EverCommerce
• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts • Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion • Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products • Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture • Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners • Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands • Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity • Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth • Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics
Job Requirements
- 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams
- A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them
- Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels
- Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC , payback, and marketing efficiency, and the judgment to act on it
- AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you
- A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model
- Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development through Udemy
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- Student Loan Repayment Program
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