• Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. • Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. • Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. • Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. • Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time. • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing. • Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. • Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility. • Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.

• Directly manage a small team of cloud engineers; handle hiring, coaching, performance reviews, career development, and administrative tasks (time-off, expense approvals) • Facilitate team stand-ups, planning, and backlog refinement; break down Director-defined initiatives into well-scoped, actionable work items with the team • Produce weekly status reports for leadership covering progress, blockers, and upcoming priorities • Serve as primary point of contact for infrastructure services requests, escalations, and issues from Engineering and other departments; collect requirements and feedback when implementing new systems, guardrails, change management; communicate policy changes and best practices to development teams • Contribute hands-on work as needed – assisting the team with k8s guidance and expertise, automation, and infrastructure management; review pull requests from the team; troubleshooting and diagnosing problems

• Coordinates and manages the care of patients with chronic or complex conditions • Works collaboratively with physicians, interdisciplinary teams, individual patients and families to promote positive patient outcomes and ensures continuity of care • Assesses, plans, implements, coordinates, monitors, and evaluates the options and services required to support the individual’s health needs and goals • Addresses barriers and promotes optimal allocation of resources while balancing quality and cost management for an assigned population/panel of patients • Advocates, educates, and coaches patients, families, and/or caregivers on treatment options, disease management, medication adherence, community resources, and psychosocial concerns • Facilitates communication and coordination among members of the health care delivery team • Monitors and engages patients across the continuum of care, including facilitating transitions of care and providing support to prevent readmissions and gaps in care

• We work alongside the Account Managers to drive adoption and user engagement, which will aid in the efforts for the Renewal team to grow the account • Driving the qualification, quoting, and Salesforce processes to bring renewals to a close • Identify customer needs and demonstrate account management capabilities to guide renewal closure • Own and execute win/win negotiation strategies for a variety of renewals that maximize contract value while protecting and enhancing customer trust • Understand Hightouch’s Licensing Model to provide Customer assistance in licensing discussions • Maintain and update a rolling forecast of your territory and communicate any renewal risk to internal resources in order to develop resolution strategies • Leverage customer data and behavior to assess the health of each renewal • Support customer conversations around renewal readiness, timing, and general customer procurement inquiries • Collaborate with internal resources such as account executives, customer success, pricing, legal, revenue operations, and product management to develop strategies for upcoming renewals • Maximize account growth by playing a role on the account team and helping to identify incremental opportunities upon contract renewal