X-Rite logo
X-Rite

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. Unsolicited Assistance We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

EMEA Digital Manager

Location

EMEA

Posted

2 days ago

Salary

0

Seniority

Lead

Job Description

EMEA Digital Manager

X-Rite

Role Description Want to drive integrated marketing campaigns across EMEA, combining content, digital programs, events, and partner collaboration to drive demand, strengthen brand visibility, and support business growth? We are seeking an EMEA Digital Manager to lead regional digital marketing execution that drives measurable funnel impact and revenue growth across the EMEA market. In this role, you will translate global marketing strategy into locally resonant campaigns, own regional digital performance, and build integrated marketing programs that connect sales, partners, events, and digital channels. This is an opportunity to shape the digital presence of a globally recognized color science brand across one of its most strategically important regions, while developing deep expertise at the intersection of demand generation, content strategy, and channel marketing. You will report to the EMEA Teamleader Digital Marketing. You will work closely with regional sales teams, field marketing colleagues, and global campaign teams to ensure EMEA marketing plans are aligned, activated, and optimized. Success in this role means accelerating MQL growth, improving funnel conversion across EMEA sub-regions, and becoming part of the regional digital authority that sales and marketing partners rely on. What You'll Do - Amplify global marketing campaigns across the EMEA region by evaluating market fit, relevance, and readiness, then adapting messaging and content to drive resonance with local audiences and business verticals. - Drive regional marketing plan execution by partnering with EMEA sales and marketing teams to translate current strategy and growth bridge priorities into actionable regional programs that deliver funnel and revenue impact. - Regionalize content across sub-regions, business verticals, and partner channels by tailoring messaging, value propositions, and promotions for sales teams, partners, and the dealer network. - Collaborate with the non-digital regional team to develop integrated event and show strategies, including pre- and post-event activation, and field marketing programs that accelerate lead generation and conversion. - Own regional website and PPC performance, driving digital demand generation aligned to regional targets and optimizing campaigns for traffic, engagement, MQLs, and funnel creation. - Analyze campaign performance and funnel metrics to generate actionable insights that continuously improve digital outcomes and inform regional marketing investment decisions. - Coordinate with the global marcom team to ensure EMEA requirements are represented in global campaign planning, content development, and channel activation cycles. Qualifications - Experience in B2B digital marketing, demand generation, or integrated marketing with a regional or multi-country scope. - Bachelor's degree in Marketing, Business, Communications, or a related field. - Proven track record of executing digital marketing programs that drove measurable pipeline contribution and MQL growth. - Experience with digital demand generation tools, CMS platforms, PPC/paid media management, and marketing performance analytics. - Demonstrated ability to collaborate cross-functionally across sales, marketing, and channel partner organizations to align and execute marketing programs. - Strong written communication skills with demonstrated ability to adapt messaging for diverse regional audiences. Requirements - Experience working within a global-to-regional marketing model, including campaign creation, and regional content adaptation. - Familiarity with CRM and marketing automation platforms such as Salesforce and Pardot. - Background in color management, imaging technology, or adjacent B2B technology industries. - Experience supporting trade shows, partner events, and field marketing programs across EMEA markets. - Proficiency in additional European languages beyond English. Benefits - Complete end-to-end color management solutions for clients in every industry where color matters. - Rich skill-building opportunities, on-the-job learning, and coaching and training that supports your continued development and growth.

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