Role Description We're looking for someone who sees marketing through the lens of business outcomes - not just campaign mechanics. Someone who can run paid media across all channels, but also thinks about the full funnel: from the first ad click through e-commerce conversion to customer retention. Someone who brings ideas to the table, can defend them, and then actually gets them done. If you're more comfortable executing briefs than generating them, this role isn't for you. If you're the kind of person who already knows what changed in Google Ads or Meta this quarter - keep reading. What you'll do? - Paid media - Own and operate campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads - Work fluidly across all channels - not siloed to a single product or funnel - Manage budget allocation per channel and per product; participate in monthly spend planning - Brief the creative team on graphics and video; independently write ad copy and prototype ad concepts - Collect competitor benchmarks and creative references for briefs - Online sales - Full ownership of e-commerce channel performance: online SaaS plan sales and QES - Generate and test hypotheses: what to optimize, change, or experiment with - Design promotional mechanics and sales campaigns - going beyond recurring discount cycles - Think in terms of revenue, not just operational tasks - CRO and A/B testing - Plan and run A/B tests on landing pages, product pages, and checkout flows - Work with tools including Microsoft Clarity and VWO - Analyze the full conversion funnel - from page visit through purchase and into the product - Marketing automation - Build and optimize HubSpot sequences: onboarding (trial to paid), win-back, upsell/downgrade flows - Collaborate with the product team on retention mechanics and re-engagement campaigns - Reporting and analytics - Build and maintain Looker Studio dashboards for paid media and e-commerce - Analyze results and produce actionable recommendations - with Business Intelligence team support - Work with GA4 and Google Tag Manager at an operational level: conversion tracking audits, tag QA - Website and CMS - Ongoing development of pages in HubSpot CMS: landing pages, forms, new modules - Lead projects at the marketing-product intersection (e.g. registration flow redesign, new in-app mechanics) - Collaboration and stakeholder management - Present your own ideas and initiatives internally - with supporting data - Work cross-functionally with product, RevOps, and sales teams - Drive projects from concept to delivery - independently or in collaboration Qualifications - Must-have: - Hands-on experience running paid campaigns across at least 2-3 channels (Google Ads, Meta Ads, LinkedIn Ads) - Understanding of the SaaS funnel - from acquisition through trial to retention and upsell - Comfort with analytics: GA4, Looker Studio, basic GTM - Experience with HubSpot or comparable marketing automation tools for email nurturing and flows - Business-level English - communication, copywriting, documentation - Results orientation - you think in MRR, churn, and LTV, not just CTR and CPM - Initiative - you bring ideas before anyone asks for them - Nice to have: - Experience with CRO and A/B testing tools (VWO, Optimizely, or similar) - HubSpot CMS, Elementor, Webflow, or Framer experience at landing page build level - Background in B2B SaaS or B2B services - Familiarity with the Polish B2B market and digital sales dynamics - Understanding of B2B marketing models (account-based thinking, enterprise funnels) Benefits - Real ownership of outcomes - you're not here to "manage campaigns" for someone else - Tools: HubSpot, Looker Studio, GA4, VWO, Clarity, LinkedIn/Meta/Google Ads - Fully remote within the EU, flexible hours - A budget to manage and room to run your own test initiatives - A product that genuinely changes how organizations handle documents - not another generic SaaS - * In accordance with pay transparency regulations, candidates will be informed of the salary range at the first stage of the recruitment process, before being invited to an interview.