• Develop and document a content strategy aligned to AWS partnership priorities, field needs, and NeuraFlash’s GTM goals • Create high-quality, conversion-driven content across a wide range of digital channels (email, web, blog, social), supporting the marketing and sales funnel from awareness to opportunity acceleration • Serve as a content architect and storyteller—translating complex AWS narratives (Amazon Connect, Bedrock, Lex, agentic AI, GenAI automation) into clear, concise, and compelling messaging • Produce, edit, and manage content assets including: • Solution briefs, one-pagers, and sales collateral • Presentations, pitch decks, and AWS-facing enablement materials • Email campaigns and nurture tracks • Blog posts, thought leadership articles, and customer success stories • Event materials, webinar assets, and post-event campaign content • Partner with subject matter experts across AWS and NeuraFlash to create content that is technically accurate, resonant, and aligned with brand and partner messaging • Maintain a content and editorial calendar that aligns with AWS co-selling motions, marketing campaigns, and product releases • Build and distribute targeted email and digital campaigns that support AWS account teams, demand gen programs, and vertical GTM initiatives • Apply SEO, SEM, and digital best practices to increase discoverability and engagement • Track and report on content and campaign metrics—identifying insights to improve pipeline generation and AWS seller engagement • Work closely with AWS teams, NeuraFlash sales, product, and marketing to gather input, validate messaging, and align content with field priorities • Support business development initiatives by developing compelling pursuits and enablement materials • Participate in GTM planning sessions, training, and content workshops to continually enhance marketing effectiveness • Collaborate with Salesforce sales, marketing, and product teams to identify areas of cross-collaboration across both partnerships

• Build and own Canal's content strategy across blogs, email, social, video, and partner channels • Develop a consistent editorial calendar aligned with product launches, GTM campaigns, events, and SEO goals • Identify and prioritize opportunities for organic growth and category presence • Maintain a strong brand voice across all content formats • Analyze performance metrics to refine strategy and scale what works • Produce high-value content: blog posts, guides, playbooks, customer stories, landing pages, social content, and simple video scripts • Repurpose and atomize content across channels to maximize visibility • Manage social media channels (LinkedIn primary) to grow our brand, community, and engagement • Work with designers, agencies, and freelancers as needed • Create distribution systems (organic social, newsletters, SEO, earned placements) • Collaborate with GTM to craft content that supports sales motions, including case studies and product storytelling • Experiment with new formats (short video, carousel posts, templates, etc.) to increase reach

• Lead UX writing, information architecture, and content structure work within your product area, supporting the evolution of complex user experiences. • Drive content design efforts that clarify workflows, terminology, and interactions across in-product experiences. • Collaborate closely with product designers to create lo-fi wireframes and content prototypes that explore and validate ideas early. • Write clear, inclusive, and accessible UX copy for flows, navigation, forms, system messages, and in-product guidance. • Identify opportunities to improve clarity, consistency, and content structure, and proactively bring recommendations to your partners. • Apply UX principles to ensure users receive the right information at the right time in a scalable, sustainable way. • Work within the Knox design system, contributing content patterns and advocating for consistency across experiences. • Participate in discovery by partnering with research and product to understand customer needs, synthesize insights, and apply findings to your work. • Share work regularly in critiques, reviews, and async channels, incorporating feedback to improve quality and clarity. • Communicate progress clearly and proactively, raising risks, questions, or alignment needs as they arise.

• Niche Talent Scouting: Identify and recruit "high-signal" creators (high engagement, not necessarily high follower count) in the creator, AI, and designer niches. • Content Creation & Scaling: Create scripts and hooks for high volume clip generation, to be posted across select accounts. • The "Hook" Lab: Constantly reverse-engineer the TikTok/Reels/Shorts algorithm. You need to provide "Seed Hooks" every 48 hours (e.g., Viral hook, trend-driven, or "magic" product demos). • Account Management: Oversee the dedicated accounts and creators. Manage budget and incentives across the program. • Systematization: Turn the chaos into a dashboard. Tracking 200+ videos a day across 70 people requires a lean, clear way to review performance.